Remember the bullet bra? A look back at one of the most bizarre fashion trends of the century

Jaimie-lee Prince
Aug 22, 2018
04:38 P.M.
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The bullet bra was worn during the 1940s and the 1950s to go along with the sweater trend that was in style at the time. We're taking a look at how this bra came and left the fashion world.


Back in the mid-1900s, the bullet bra was a must-have for all pin-up girls and fashion icons alike. See the picture below if you're unsure of the resulting effect to one's bosom. According to Rebel Circus, the bizarre contraption was first called the Chansonette bra.

The aim was to give a lifted and pointed look to the chest area. It was also supposed to enhance the overall shape of the female body.

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The bullet bra came about after a lady named Frederic Mellinger opened "Frederick's of Hollywood" on Hollywood Boulevard. The lingerie store introduced the first set of black lingerie.

It also gave women their first push-up bra. All women would go to Frederic's to make their purchase. He was one of the first pioneers for women looking good to feel good.


Two years later, Maidenform followed suit with the success in lingerie design. They produced the world's first pointy bra and called it the Chansonette bra. By using spiral stitching, they gave the bras a cone shape.


The busty-looking bra took off. All actresses, pin-up girls, and even the plain Janes in the 50s wanted to have the rather pointy look.

Although it was successful regardless, sales of the bra were helped by the fact that World War II had imposed limitations on nylon and fabrics.


Many don't know that the bullet bra back in the day also forced women to sit and stand straight up. And although some may not be confident with the idea, the bra itself is actually quite comfortable.

There was no need for padding or under-wire in the bras due to the circular stitching and meticulous sizing.


A woman today would probably best remember the bra thanks to the likes of Madonna. Back then, however, one would witness stars like Patti Page, Elizabeth Taylor, Marilyn Monroe and Bridgitte Bardot showing off their voluptuous chests thanks to the bullet bra.


By the 1960s, the bullet bra started losing ground as women starting gaining rights. The liberation movement put the bra epidemic to a halt.

Other items used by women to get that hourglass figure dropped down in sales. Girdles, waspies, and waist-cinchers all but disappeared.


Of course, the last item is coming back in a newer way, now being called waist trainers. But who knows what the journey of bras has in store for us.

And while we're wondering about the top area of our body, there are some who are making a splash in shoe design for our bottom parts. Last month we listed the most bizarre-looking shoes that were created.

Earlier this month, we also had a look at a strange facial trend that recently appeared on the internet. Nose hair extensions would surely not have existed back in the 1950s.

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