Michelle Obama launches voter registration initiative
Former first lady Michelle Obama will help increase voters' turnout in the United States through a voter registration initiative.
As reported by Politico, Michelle's initiative, called "When We All Vote", is strictly nonpartisan, which means it will neither support the Democrats nor the Republicans in the upcoming elections.
As part of the initiative, the former first lady will appear in public service announcements and at live events throughout the country.
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Part of the strategy is to send personal messages to people urging them to register. To reach out to the most number of prospective voters, organizers plan to partner with brands with massive following from young Americans.
Michelle will not be alone promoting voter registration, however.
A-list celebrities are also lending a hand, including Tom Hanks; country singers Faith Hill and Tom McGraw; 'Hamilton' creator Lin-Manuel Miranda; singer Janelle Monae and Houston Rockets star Chris Paul.
Former staff members under the Obama administration are also participating in the initiative. They include Valerie Jarrett as president of the board; former first lady chief of staff Tina Tchen as treasurer; and Pete Rouse, an Obama senior adviser who served as interim White House chief of staff.
Kylie Lierman, a former senior policy adviser in the White House, will serve as the CEO of the 'When We All Vote' initiative.
Lierman earlier founded Civic Advisors, a 'social impact strategy' and consulting firm where a number of Obama administration's alumni are working.
The initiative will be implemented on a $8-million budget, which will be raised through corporate sponsorships and foundation grants.
That the former first lady is launching a nonpartisan initiative has reportedly disappointed top Democrats who are hoping to get her endorsement, as reported by Politico.
Obama, formerly a senator from Illinois, won the presidential elections in 2009 under the Democratic Party.
Michelle was an influential figure during her husband's administration. She joined advocacies promoting women empowerment and eradicating poverty. She also became a celebrated fashion icon.