Coffee shop owner teaches rude customers a lesson with this genius sign

Rebelander Basilan
Oct 30, 2018
11:32 A.M.

Austin Simms, who runs a coffee shop, fascinated everyone by placing a funny sign outside the shop, which also served to teach customers some manners.


Though Simms understands those customers' struggles, he also thinks that they should be polite. That's why he came up with a reward system for those who remembered to be nice - and people seem to love his idea.

Simms owns the coffee shop called CUPS Coffee & Teas. One day, he decided to put up a sign outside the shop that advertises a few different coffee deals.

The sign stated that the price of coffee decreased with the increased politeness in customers’ words.

Source: YouTube/ Top 10 Daily News

Source: YouTube/ Top 10 Daily News


Follow us on our Twitter account, @amomama_usa, to learn more and scroll down to watch the video below.

If the customers enter the shop and just order one small coffee, they will have to pay $5. If they ask for, "One small coffee, please," the price drops to $3.

However, if they say, "Hello, I'd like one small coffee please," they'll only have to pay $1.75. At CUPS Coffee & Teas, being nice literally pays off.

Source: YouTube/ Top 10 Daily News

Source: YouTube/ Top 10 Daily News


In an interview with WDBJ, a Roanoke's local CBS news station, Simms said that because of the power of the internet, the sign he wrote was featured in a newspaper in England.

He had never imagined the kind of fame he has received because of his board. It took just one day for the sign to go viral online and for him to make major headlines.

Source: YouTube/ Top 10 Daily News

Source: YouTube/ Top 10 Daily News

Source: YouTube/ Top 10 Daily News

Source: YouTube/ Top 10 Daily News

Simms pointed out that he just wants "to be funny, not to be famous."

"I decided because I need to solve all the injustices of the world to start charging more for people who didn't take the time to say hello and connect and realize we're all people behind the counter."


According to him, the most important thing is that his strategy for making people more polite is working.

Dealing with inconsiderate customers can transform an entire day into a bad dream.

Like Simms, Amanda Cartagine, the owner of a Pizza Inn in Greenville, won over the hearts of many people because of the sign on her restaurant door.


Cartagine said that one of the customers complained about her employee with autism and requested her to hang a sign to inform them about her staff member.

So she placed a sign that reads, "We are proud to be an equal opportunity employer and hire ALL of God's children!"

The sign has received much attention on social media and her other customers.

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