Walmart's next generation carts might spy on you

Oct 26, 2018
03:35 A.M.
Share this pen

Retail giant Walmart has applied for a patent on a smart shopping cart, a technology that will be able to track shoppers’ spending habits as well as heart rate while they look around the aisle.


According to a report from Make Tech Easier, the technology will be able to spy when a shopper slows down to take a longer look at a certain self, allowing the retail outlets to estimate people’s buying behavior and nudge them to buy more.

The report suggested that Walmart now wants to know what the shopper is experiencing when they are looking around and noticing things that are new or that looks good.

The technology will allow the retail chain to track what kinds of products or product placements excites the shoppers so much that it increases their heart rate.

Source: Wikipedia

Source: Wikipedia


Follow us on Twitter to learn more.

Walmart applied for a patent on a ‘biometric feedback cart handle,’ back in August, which would allow the handles of their shopping carts to measure shoppers’ heart rate, temperature, speed, and the amount of force one uses on the cart.

The patent suggests that the cart would first measure ‘baseline’ biometric data and then compare the data at different points throughout the shopping trip.


The data would be collected by a central server and it will be analyzed to provide necessary recommendations to the shopping assistant regarding how best to help a customer.

Report further informed that the retail chain has also invested in blockchain that can track food suppliers. They have also patented technology that will allow them to listen in on people’s conversations in the stores.


Meanwhile, Gizmodo explained that the patent, titled “System And Method For a Biometric Feedback Cart Handle,” also includes the possibility of including a ‘pulse oximeter,’ which is a device for non-invasively measuring oxygen saturation in a person’s bloodstream.


So, the smart carts would even be able to measure just how tense, sweaty, and exhausted a shopper is while pushing it.

Make Tech Easier has raised significant concern over Walmart’s use of such technology that can spy on its customers. There certainly is a possibility of this news not going down well among its regular shoppers who want their privacy protected.

Previously, Walmart also got itself in a bit of a controversy after complaints were launched against 246,000 of their products posing ‘an injury hazard.’

Please fill in your e-mail so we can share with you our top stories!
By subscribing, you agree to our Privacy Policy
Related posts

Walmart Employee Delays Her Work to Help an Old Man Try on New Shoes

February 24, 2022

Woman Takes Bullet for Stranger’s Son, His Dad Attends Funeral and Meets 9 Crying Kids There — Story of the Day

March 23, 2022

On a Day Heat Rose to 104°F, Kind Downtrodden Dog Came to Grocery Store for Help

January 29, 2022

Elderly Lady Faints in Supermarket, Selfless Employee Gets Down on the Floor Next to Her

February 17, 2022

Grocery Store Owner Fires Clerk for Giving Food to Homeless, They Switch Places Months Later — Story of the Day

February 12, 2022

Older Woman Approaches Twin Mom Asking to Hug Them, Mom Can't Refuse after Hearing Her Story

April 06, 2022

Lonely Elderly Man Can't Find His Sister for 65 Years until a Little Neighbor Starts His Own Search

April 14, 2022

Girl Disappears Day after Grandmother Gifts Her an Extremely Expensive Necklace – Story of the Day

January 31, 2022

Antique Shop Owner Asks Homeless Man Begging for Food Where He Got His Ring – Story of the Day

February 10, 2022

Cashier Yells at Boy Short $2, Gets Confused When He Sees Tennis Rackets Strapped to Boy’s Feet — Story of the Day

May 11, 2022

Man Mocks Woman for Damaging His Car, Sees Her with His Wife in Ambulance the Next Day — Story of the Day

April 17, 2022

Poor Old Lady Buys Easter Gifts for Grandkids, Later Rants Their Mom Left a Mess in Her House

April 17, 2022

Pregnant Mom Predicts in Detail Her Own Death during Childbirth and It Helps Save Her Life

May 01, 2022

Cafe Owner Pretends to Be Homeless to Test His Friends, Everyone Ignored Him except a Poor Man – Story of the Day

February 15, 2022