Budweiser commercials never fail; and this year they’re at it again with a tear-jerking Father’s day ad, celebrating step dad’s “who stepped up” through the years.
A difficult journey is about to commence as soon as a man falls in love with a woman who has a child; not because of the man’s pursuit of the woman, but his pursuit of her child. Building a relationship with stepchildren is a challenging role to take, and this year, Budweiser celebrated the underrated job of being a stepfather.
The beer brand released a short film featuring real-life encounters of stepfathers who were “surprised with the greatest gift of all” by their stepchildren, asking to be legally adopted, and officially remove “step” from the title.
All three stepchildren shared their initial feelings having a stepdad -- unsure and uncomfortable, yet years later, the new man in their lives became an incredible father figure who they cannot imagine being without.
“Everything my actual biological father promised that he would do, you actually came through and did,” one woman told her stepfather, who she didn’t like at first.
The powerful ad gained notice on social media after being posted on Wednesday as people exalted the brand for shedding light on a father’s role from a different angle. Monica Rustgi, vice president of marketing for Budweiser, shared with TODAY Food:
“On a day when the world celebrates fathers, Budweiser wants to shine an unexpected light on fatherhood. That’s why this Father’s Day, Budweiser is toasting to stepfathers who love their stepchildren like their own.”
Budweiser is well known for creating touching storyboards for their advertisements, including a recent one featuring NBA legend, Dwyane Wade, after his retirement this year.
Their ads also often include Clydesdale horses with puppies. In March, the first Budweiser Clydesdale foal of the year was born and named Carly. The young horse resides in Warm Springs Ranch, Missouri, together with other Clydesdales horses.
“Each year we welcome up to two dozen foals, and we’re looking forward to teaching our guests how these majestic animals are bred, raised, and cared for,” said Mark Boese, the ranch’s her manager.
Because she is a female, Carly will not be touring the United States as part of the Clydesdales group, which only takes fixed males weighing 1,800 lbs to 2,300 lbs on tour.
The ranch takes care of their horses and holds standards for their coloring and size, standing at least six feet tall with a bay coat, black mane, black tail, and four white stockings.