Diddy's response to the viral video invitation of pediatric cancer patients to dance with them brought in a wave of donations including tickets to the Super Bowl.
The response to a viral video of kids with cancer dancing to Diddy’s song is tremendous. Shortly after the rapper reposted the clip and expressed his support, it inspired a wave of donations the children’s way.
The viral video created by non-profit “Fighting All Monsters” (FAM) was posted a month ago and aimed at calling attention to the plight of pediatric cancer patients. It first caught the attention of rapper Snoop Dogg but their main goal was to call out to Diddy.
Diddy at the 2018 Fox Network Upfront in New York. | Photo: Getty Images
There's no reason why the clip wouldn't draw attention to Diddy. It was part of a crusade led by Milk Tyson who launched a campaign to get Diddy to join them. He also managed to spread the word when it landed a segment on Ellen DeGeneres' show.
The video featured cancer kids dancing to the rapper’s “Bad Boys For Life," which turns out to be their anthem from which they gained strength. The song's lyrics, "We ain't going nowhere," is their response to their disease that's threatening to take their lives away. While dancing, the kids held out posters inviting Diddy to dance with them.
According to the National Pediatric Cancer Foundation, about 43 children a day are expected to be diagnosed with cancer.
Diddy didn’t disappoint because as soon as he got wind of the project, he took to his Instagram to share his delight. He posted a video featuring news of the children’s viral clip and told them how "inspired" he was by it.
“These kids are so strong and I’m humbled they’ve found strength in one of my songs,” Diddy wrote in his caption. “They are fearless and motivating me like nothing before.”
Then Diddy assured the children that he would dance with them by writing, “I’ll dance with y’all everyday! Never stop believing…” He ended his message quoting the popular lyrics of his song “WE AIN’T GOING NOWHERE!!!!”
Diddy’s response to the clip drew in tremendous support from his fans. TMZ reported that someone donated 100 iPads worth $21k soon after. Likewise, an Apple executive expressed interest in reaching out.
Moreover, according to FAM, there’s been an influx of volunteers offering to lend a helping hand. Over 300 emails flooded its inbox within an hour after Diddy shined the light on their video.
And as an added bonus, this coming Super Bowl, two lucky kids will be able to watch it live in Miami. Two tickets were reportedly donated by someone who was unnamed.
According to the National Pediatric Cancer Foundation, about 43 children a day are expected to be diagnosed with cancer and only 4% of government funding is allocated for pediatric cancer care.
Emily Hein of FAM says it is only those with families with cancer who are involved in fundraising. It is their goal for others to be aware of the plight of these families so they will be encouraged to offer support.
Diddy is said to be getting involved too after the clip went viral. He is reportedly planning something big for the children but there is no word yet regarding the details.