Ralph Lauren Foundation Is Committing $10 Million to the Fight against Coronavirus Pandemic
The Ralph Lauren Foundation pledged $10 million for relief efforts amid the global coronavirus pandemic. The international brand is giving back to people in these trying times.
On March 26, the foundation took to Twitter to affirm its commitment to help. They vowed to support the people affected by the coronavirus outbreak, including healthcare professionals.
"Now more than ever," the post said, "supporting each other in this time of need has become our mission."
Ralph Lauren at Metrograph on October 16, 2019 in New York City. | Photo: Getty Images
The donation from high fashion mogul Ralph Lauren will benefit several charities and organizations. Part of it will go to the World Health Organization COVID-19 Solidarity Response Fund, as reported by E Online.
As they join the global community in facing the health crisis, the company hopes to be a beacon of optimism and unity. The brands under Lauren have been true to their advocacy of reaching out to those in need.
In addition to the financial grants, the iconic fashion leader will also give back to the fashion community. Lauren will commit an inaugural gift to the Council of Fashion Designers of America (CFDA) and Vogue Fashion Fund as well.
FASHION BRANDS WORKING TOGETHER
Well-known brands in the fashion industry are all working together, setting competitions aside, to help combat the fast-spreading virus. Lauren's group is currently seeking out materials for medical-grade masks and gowns, as reported by Page Six.
With the surge of the patient, health workers and hospitals are in desperate need of personal protective equipment. Aside from Lauren, other designers Christian Siriano and Brandon Maxwell are doing similar initiatives.
Fashion moguls Donatella Versace, Gucci, and Giorgio Armani, are also stepping in.
ALL ARE CONNECTED
Fashion moguls Donatella Versace, Gucci, and Giorgio Armani, are also stepping in. Sportswear company Nike also joined the group in the fight against the global outbreak.
Help is what the world needs now, with millions of people affected by the outbreak – aside from those who've contracted the virus, many have been displaced from their jobs owing to lockdowns. Lauren believes that every person around the world is linked to each other, as reported by Harper's Bazaar.
"We believe that no matter who you are or where you are from, we are all connected. That is why we are taking significant action to help our teams and communities through this crisis," he said.
There are also other companies that have donated funds directly to those in need. Others agreed to use their supply chains to produce hand sanitizers and protective clothing for healthcare providers.
Recently, Lauren faced a backlash over a retail "oversight" after he released a line of pants that featured a black fraternity logo. He apologized, released a statement and has stopped selling the controversial pants.