Remember the 1-year-old baby whose voluminous mane went viral? She is now a full-blown hair model
Baby Chanco went viral last year thanks to her massive hair, and now, as a model, she’s spreading a message of positivity to women all over the world.
Mami Kano from Japan first shared photos of her baby’s hair on Instagram last May, and it wasted no time going viral. Chanco’s voluminous mane at such a young age had fans flocking to the infant’s Instagram page, and media outlets scrambled to cover her story.
Kano said she’s been surprised but very proud of the reaction to her daughter from around the world.
Now one year old (her birthday was on December 23) and with over 300,000 Instagram followers, Chanco is ready to take the world by storm.
She’s a step closer to that goal, thanks to her latest endorsement as a hair model for Pantene, the renowned haircare brand owned by Procter & Gamble.
PEOPLE ran a feature on baby Chanco last July and suggested that she deserves a Pantene ad. Little did they know that it would reach Alex Keith, the President of Global Hair Care & Beauty Sector at P&G.
Keith thought so too, and a plan was put in motion. Yoshiaki Okura, the Associate Brand Director for P&G Japan Hair Care, explained:
“We went straight to her mother because Chanco’s personality and special character matches our image for women we want to support. We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward and we also support her mother’s positiveness to post wonderful moments with Chanco.”
Three days ago, the adorable tot made her Pantene debut in an ad alongside Japanese television announcer, Sato Kondo, who is famous for her gray hair.
The new ad, according to Okura, is created for women who “want to be positive and make a new start through their hair.”
Chanco is also the star of “The Hairy Tale,” a digital movie produced as part of the brand’s #HairWeGo campaign.
The Hairy Tale tells the story of a baby who looks different because of her unusual hair. It ends with a powerful message:
“If everyone can learn to love their differences, this world may become a much nicer place.”
Meanwhile, Kano has said she doesn’t plan to cut her daughter’s hair but will try new styles, like braids, in future.