Kim Kardashian Fans Battle to Recognize the Star with Her New Look

The reality star adopted a completely different avatar to promote the latest collection from her brand of beauty products.

Kim Kardashian was completely unrecognizable donning a blond wig and flaunting a flame-themed red, low-cut top for the promotional photoshoot.

The 38-year-old star’s outfit matched the motif of her KKW Beauty’s latest “Sooo Fire Collection.”

Taking to Instagram, Kardashian posted a series of snapshots including a glimpse of what her beauty products will look like.


In the first photograph, Kardashian poses before the camera in a bold and revealing top. She added a dab of glamorous makeup that included prominent orange eyeshadow for her eyelids. 

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A post shared by Kim Kardashian West (@kimkardashian) on

She has a burning matchstick caught between her lips, signifying the theme of her beauty collection.

She captioned the post, “So excited to announce my new [KKW Beauty] Sooo Fire Collection!”

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Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public. I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind. My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.

A post shared by Kim Kardashian West (@kimkardashian) on


Kardashian went on to tease her fans about the product ahead of its availability on KKW’s official website from July 19.

She elaborated that her latest collection has adopted a totally new formula for its creation, promising her fans a unique experience.

“The new collection includes a 10-pan metallic eyeshadow palette, 3 eyeliners and 3 glosses with a brand new formula,” the reality star detailed.

She also explained that the “Sooo Fire Collection” is “fun, and completely different” from what the company has produced in the past.

Kardashian also hinted her fans that the packaging of the product was going to be just as exciting as the product itself.


Only a month ago, Kardashian also successfully launched her KKW Body Collection, which included beauty products related to body makeup, body shimmer, loose shimmer powder for face and body and a body brush.

She explained at the time that she had been working on the formula for the products for over a year before launching them.

Ever since starting her KKW brand, Kardashian has been coming out with uniquely-themed beauty products.

Previously, she also launched her “Mrs. West Collection,” which included products inspired by her look on her wedding day. 

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