logo
Instagram/serenawilliams
Instagram/serenawilliams

Serena Williams Designs $120 Dress That Is Flattering on Every Body Shape

Aby Rivas
Aug 01, 2019
10:20 P.M.

Serena Williams understands that every woman is different, but all want to feel confident and look good. That’s why she designed a red twist front dress that looks good in “everybody and every body.”

Advertisement

Serena Williams is a trailblazer in and out of the tennis court.

Advertisement

The mom of one has made a name for herself as a fashion icon thanks to her bold choices in the hardcourt, where she has rocked catsuits, fishnets, and tutus; and also on red carpets, magazine covers, and her daily life.

With her eponymous clothing line, Williams attempts to offer comfort, elegance, and confidence to women that, like her, want to embrace their beauty and enhance their best attributes at an affordable price.

Advertisement

"We made this for you. And it embodies so much more than just fashion. It embodies a whole movement." - Serena Williams

Her newest launch, a $120 size-inclusive red twist front dress, was specially created to fit any body shape, giving a boost of confidence to whoever wears it.

Advertisement

A DRESS FOR EVERY BODY

Serena took to Instagram to share a video to promote the piece—which is sold out at the moment—alongside six other women, all rocking the same dress despite their different shapes, sizes and personalities.

“No one in the world looks exactly the same,” Williams states in the clip. “We all are different people. We have different personalities, we have different traits. We all look different, and we’ve got to bring our personalities out.”

Williams then gives the other women the chance to express their feelings on the dress. “I feel spicy, like a jalapeño,” one of them stated.

Advertisement
Advertisement

And another adds, “I’m curvy, but I’m confident in my curves.” And continues saying to Serena:

“You have taken something and made it work for different sizes. It makes everyone feel like they’re embraced.”

“We’re having a red hot summer over @serena. I designed the Twist Front Dress for everybody and every ‘BODY,’” Williams captioned the clip.

Advertisement

THIRD TIME’S THE CHARM

The 37-year-old tennis champion studied fashion at the Art Institute of Fort Lauderdale in the early 2000s’, and before launching her direct-to-consumer clothing line in May 2018, she had already dived into the fashion business in two occasions.

In 2004 she created a brand called Aneres (Serena spelled backward), but that didn’t work out. And more recently, she launched a line called Serena Signature Statement on the Home Shopping Network which never took off.

“I tried it before, and it didn't work,” she told Sports Illustrated in their Fashionable 50 issue. “Then I sat down and invested in myself and really put a really good effort behind it. Now I really get to express myself.”

Advertisement
Advertisement

THE ‘S’ WOMAN

Williams has an entire vision of what the “S” in her brand stands up for.

“The ‘S’ woman or the ‘Serena’ woman is smart, stylish, silly, spontaneous, sassy, sure and sophisticated,” Williams described in a video for the brand.

The 23-times Grand Slam champion wants to encourage people who wear her brand to find their own inspiring “S” word to describe themselves.

“We made this for you. And it embodies so much more than just fashion. It embodies a whole movement. We’re changing lives and making people feel good about what they wear and feel comfortable,” she concluded.

Advertisement
info
Please fill in your e-mail so we can share with you our top stories!
By subscribing, you agree to our Privacy Policy
Advertisement
Related posts

Brad Paisley 'Stalked' Kimberly Williams after Falling for Her While Relaxing with His Girlfriend

April 25, 2022

Sons Learn Their Old Mom Gave Her $3.7M Mansion to Young Man Who Isn’t Her Child — Story of the Day

February 18, 2022

Dolly Parton's Style Was Called 'Cheap' & 'Hillbilly' — She Does Not Spend a Lot of Money on Clothes

April 27, 2022

Rich Inventor Abandons Devoted Wife Who Saves Him from a Thief Later — Story of the Day

March 02, 2022

Girl Disappears Day after Grandmother Gifts Her an Extremely Expensive Necklace – Story of the Day

January 31, 2022

Inside Ina Garten's Decision to Not Have Kids with Husband of 53 Years Whom She Met at 15

March 20, 2022

Ellen Pompeo's Revelation That She Was the Mom of Her Biracial Kids Once 'Scared' a Little Girl

April 06, 2022

Kate Middleton Hoped to Reconcile With William in 2007 - He Abandoned Her via Phone Call While She Was at Work

January 28, 2022

Rich Woman Mocks Cleaner Who Is in Love with Her, until He Saves Her on the Street – Story of the Day

February 12, 2022

Bride-To-Be Wears Late Mother's Wedding Dress to Pay Tribute to Her, It Fit Perfectly

May 02, 2022

Poor Old Man Spends His Last $60 on a Rusty Old Box at Auction and It Makes Him a Millionaire — Story of the Day

April 19, 2022

Stepson Mocked by Adoptive Parents & Their Children Finds Letters They Hid from Him – Story of the Day

March 12, 2022

While Fiancé Lies in Coma, Woman Gets Close to His Brother, a Month Later Her Fiancé Wakes Up — Story of the Day

May 21, 2022

Tika Sumpter Weds Co-star Husband after She 'Tamed His Ego' & Hid Her Pregnancy for 7 Months

May 18, 2022