McDonald's Changes Logo Amid Outbreak of Coronavirus to Remind People about Social Distancing

With the coronavirus tearing through the world at an increasing pace, several organizations have lent their voice to remind people to stay safe. McDonald’s is joining the ranks with a new, innovative design.

As a recent Facebook post from the company’s Brazilian outlet showed, it has temporarily changed its logo to highlight the importance of social distancing. The classic McDonald’s “M” arch is now broken up, signifying distancing and separation.

Today further reported that McDonald’s outlets across the world had adopted the logo change. While physical stores won’t be implementing it, the firm has made a play to use the new logo across its social media platforms.

Fox News also reported that McDonald’s India outlet debuted a new social media campaign on Monday with an Instagram video that emphasized social distancing, the video was captioned:

“A little distance goes a long way! Stay home, stay safe. #SocialDistancing #StaySafe.”

In a statement to the news source, a spokesperson for McDonald’s explained that the brand feels a responsibility to help communities at this time.

They’ve decided to modify their operations worldwide to ensure adherence to social distancing rules. The firm will also be expanding its hygiene standards to keep their customers and workers safe.

Restaurants are now adapting to the social distancing rules in different ways.

In truth, McDonald’s has been working hard to ensure that they can keep operations running even while staying adherent to the new rules.

As a restaurant, the firm is one of the public’s essential services. So, while they haven’t closed down, they’ve made some significant changes to their operating structure.

Today reported last week that the food company announced they had closed the playground and seating areas at their physical locations, as well as their self-service kiosks. Essentially, customers looking to get their food will only be able to do so with the drive-thru and takeout options.

The Centers for Disease Control recently mandated the reduction of large social gatherings. In the wake of the announcement, restaurants had to find new ways to operate or shut down indefinitely.

While McDonald’s is changing, however, several other restaurants have had no choice but to stay closed entirely. Per a recent report from Eater, scores of restaurants and bars in states like California, Texas, and New York have shut down.

Most of them don’t have takeout and delivery services in the first place and have had no business due to the closure of their core eat-in service.

The report noted that other countries had been affected as well. The Republic of Ireland has ordered that all pubs shut down, while bar and restaurant activities in Spain and France are on a standstill too.