logo
Getty Images
Getty Images

Serena Williams Donates Proceeds of Her Jewelry Collection to a Small Business Relief Fund for Black Owners

Pedro Marrero
Jul 14, 2020
11:30 P.M.

She has become one of the most iconic and successful tennis players of her generation, and she has a conscience big enough to prompt her to also become a passionate philanthropist.

Advertisement

38-year-old Tennis pro and entrepreneur Serena Williams is another celebrity that is using her wealth and platform to support a cause that is very close to her - the Black Lives Matter movement, pledging to help Black business owners.

Serena Williams at the 2020 Australian Open at Melbourne Park on January 22, 2020 in Melbourne, Australia. I Image: Getty Images.

Serena Williams at the 2020 Australian Open at Melbourne Park on January 22, 2020 in Melbourne, Australia. I Image: Getty Images.

Advertisement

Early in July 2020, Williams took to her personal Instagram account to reveal that from then to August 5, all net proceeds from Serena Williams Jewelry’s Unstoppable capsule collection will go to the Opportunity Fund’s Small Business Relief Fund.

Advertisement

According to Wiliams, the recently launched collection “represents serenity and unity, and is a reminder that your optimism and strength are unstoppable,” making its spirit more than fitting for the current COVID-19 crisis.

A very similar post, also featuring Williams glamorously modeling the “unstoppable” necklace, was made in the brand’s official account where it was shared that the pieces are made from sterling silver and diamonds and have a price of $100.

Advertisement

A NEW VENTURE

Williams first ventured into the business of designing fine jewelry the last November, having previously entered into the fashion industry both as a model and a designer. She also recalls having worn jewelry even during tennis matches.

Advertisement

In fact, it was a piece of jewelry she wore in 2015 when she won her fourth consecutive Grand Slam title and established a new record that spired her new Unstoppable capsule collection, as Williams shared with People.

“I wore a circular necklace the last time I won all four Grand Slams in a row. I had won four in a row wearing that necklace. I was just really unstoppable,” a proud and inspired Williams told the news outlet on July 9.

In addition to the proceeds from sales helping alleviate the financial hardship that small-business owners are facing due to the COVID-19 prevention measures, Williams wants the line to elevate the spirit of Americans much in need of the athlete’s feeling of being unstoppable in these unprecedented times.

Advertisement
info
Please fill in your e-mail so we can share with you our top stories!
By subscribing, you agree to our Privacy Policy
Advertisement
info

We at news.AmoMama.com do our best to give you the most updated news regarding the COVID-19 pandemic, but the situation is constantly changing. We encourage readers to refer to the online updates from CDС, WHO, or Local Health Departments to stay updated.Take care!

Related posts

Serena Williams 'Never Felt a Connection' with Daughter during Pregnancy & Saved Her Own Life after Labor

April 06, 2022

Days of Our Lives’ Kristian Alfonso Wed in the Same Dress as Her Character Hope - Meet Her Husband & 3 Sons

January 26, 2022

Robin Williams Wanted His Children to Be Proud of Him — Meet His 3 Kids Who He Cherished

March 09, 2022

Harry Revealed Pregnant Meghan Wanted to End Her Life ⁠— She Lived So He Would Not Lose Another Loved One

April 19, 2022

Inside Robin Williams' $30M Estate Which He Called 'Villa of Smiles' & Enjoyed for 11 Years before His Death

May 10, 2022

Chris Meloni Let Wife ‘Slide’ When 3 Women ‘Dropped’ into His Lap - Now He Is Her ‘Biggest Fan’

February 08, 2022

Chris Meloni's Mom Knew Sherman Williams Was "The One" First — He Avoided Marrying Her for Years

April 05, 2022

Old Man Is Banned from Granddaughter’s Wedding after His Kids Finds Out He Works as a Janitor – Story of the Day

April 06, 2022

Mom-Of-5 Joanna Gaines Reveals She Has Learned from Her Parenting Regrets

May 04, 2022

How Old Is Naomi Osaka? Everything About the Former Number 1 Tennis Player

May 24, 2022

Kate Spade Fell for Husband in University - She Referred to Him in Her Death Note to Her Daughter

May 12, 2022

Gayle King Is a Proud Mother and Grandmother — Meet Her Lookalike Offspring

February 10, 2022

Prince William Doubted Kate & Asked Dad & the Queen for Advice - Later Kate Was Left ‘in Tears’, Report Says

February 06, 2022

Prince William Does Not Want More Kids After Fathering 3 Even Though Kate Middleton Is ‘Broody’

March 05, 2022