Nike dropped the latest video in support of their "You Can't Stop Us" campaign. Narrated by the soccer star Megan Rapinoe, the ad brilliantly focuses on the uniting power of sport.
Nike released their new video as a part of their "You Can't Stop Us" campaign, and it came just in time for the NBA's return to all things sport following the hiatus during the novel coronavirus pandemic.
THE MAKING OF THE AD
With 24 different types of sport represented, the end result showed a clever split between 36 pairs of athletes as their movements slid from one side of the screen into another on the opposite side.
After researching four thousand action sequences, they selected 72 and used it in the inspirational clip that had Megan Rapinoe remind during its minute and a half runtime, that "sport unites us, strengthens us."
THE AD WENT VIRAL
“Players may be back on the pitch, but we are not going back to an old normal. We need to continue to reimagine this world and make it better,” Rapinoe said. "I ask people to be energized by this moment and not let up. I believe it’s everybody’s responsibility to advocate for change.”
Since the video's release on July 30, it's been viewed almost 40 million times and counting, and it also featured ways athletes had been taking a stand against social issues.
A snippet from the new video from Nike as a part of their "You Can't Stop Us" campaign released on Jul 30, 2020. | Source: YouTube/Nike.
RAPINOE STANDING BEHIND CHANGE
When Rapinoe stated that they will "come together for change" when "things aren't fair," it showed how Kaepernick and other athletes knelt in protest against inequality.
Just two years ago, Nike struck another powerful hit when NFL star Kapernick headed up their "Believe In Something" campaign.
RESUMING SPORTING SEASONS
Baseball already picked up on their shortened 60-game season, while the WNBA also rebooted their proceedings. 22 NBA teams will also return to the court later on this week after they spent the month in isolation at the Walt Disney World resort in Orlando, Florida.
Even though the novel coronavirus pandemic brought the sporting world as we knew it to a grinding halt, it didn't stop some of the players in making a difference during the difficult time.
FINDING WAYS TO HELP
Since the annual Rising Star Baseball Camp remained closed during the pandemic, Yankees stars David Hale and Mike Ford made use of technology to help young baseball hopefuls.
With the use of the Zoom application, the pair gave lessons to children remotely. And so, the camp located in New Rochelle, New York could continue to help and guide the sporting stars of tomorrow with the use of technology.