February 03, 2021
The Weeknd is making the most of Black History Month by showing off his roots and giving reverence to the health workers who have been at the frontline of fighting the pandemic since it was declared.
In an Instagram upload made by Postmates, there were images of health workers in their blue scrubs and protective face masks while they paused for the camera at the hospital lobby.
The well-covered white food packs were also arranged on tables while the grateful workers showed appreciation for The Weeknd's gesture. The first photo in the post was that of the star singer. The caption read:
"It's the first day of #BlackHistoryMonth and we are kicking it off with @theweeknd and a surprise for the healthcare workers at &AdventHeath…"
To achieve this feat, The Weeknd collaborated with Postmates to bring Black-owned businesses to the limelight by ordering the 150 plates of food from a Black-owned restaurant called Mama's Southern Soul Food.
Still in partnership with Postmates, the star singer and the franchise put up highlights that would single out Black-owned businesses when customers used the Postmates app.
Once in an interview, he noted that he felt comfortable with being the mystery man.
More treats for the health workers are being planned towards the coming Super Bowl. 7,500 vaccinated health workers would be selected to attend the TikTok tailgate.
The tailgate would be an in-person occasion headlined by Miley Cyrus, while there will be special guest appearances from NFL and surprise musical performances, among other activities.
Speaking on the coming event, NFL's commissioner Roger Goodell praised the tremendous efforts that health workers have put into fighting the global health crisis without minding that their lives were at risk.
The Super Bowl, which would take place on February 7, would have The Weeknd headlining the Pepsi Super Bowl LV halftime show. The performance would be produced by Jay-Z's Roc Nation in collaboration with DPS.
Jay Z described The Weeknd as a vocalist with a soulful uniqueness, and it is safe to say that the singer is relinquishing his rights of owning such a tag. The star, whose real name is Abel Tesfaye, also lives a rather low-key life.
Once in an interview, he noted that he felt comfortable with being the mystery man. The Weeknd explained that people had too much knowledge of celebrities' lives and keeping his life under wraps would sustain his career.