Bad Bunny's White Super Bowl Look Has Everyone Talking – 2 Theories About the Numbers on It

The Puerto Rican superstar delivered a historic halftime performance, earning widespread praise from fans who were amazed at how fully he commanded the stage.

Bad Bunny, who recently made Grammys history, gave a show-stopping performance at the 2026 Super Bowl halftime at Levi's Stadium in Santa Clara, California, on Sunday, February 8. He debuted a striking outfit that featured numbers, which quickly sparked speculation about their significance.

The Cream Ensemble That Stole the Spotlight

Bad Bunny's outfit was surprisingly understated. He sported a clean, head-to-toe cream ensemble that included a collared shirt and tie. The singer added on a sport-inspired jersey featuring his last name, Ocasio, and the number 64.

Styled by his longtime collaborators Storm Pablo and Marvin Douglas Linares, the look was paired with chinos and sneakers. Fans quickly took to social media, speculating about the meaning behind the number 64.

Fans Zoomed In — And Nothing Went Unnoticed

One fan couldn’t help but point out the small detail, "You could hardly see it, but Bad Bunny had the number 64 on his shirt." Curiosity about the numbers continued to grow, with an individual asking, "What was 64 in bad bunny's outfit [sic]."

Another person chimed in, "Saw that. 👀 Wondering what it meant." Meanwhile, a particularly detail-oriented viewer pointed out a wardrobe mishap, "Someone let his stylist know they forgot to cut the string on the back vent of his jacket. That's how closely I watched."

Other people noted, "His entire performance was full of symbolism." Pride ran high for one fan with a personal connection, who wrote, "He looked amazing! My nephew Storm styled him!!!! We are all so proud!!"

Theories Swirl over the Meaning of '64'

Fans are now debating the meaning of the number 64. Some speculate that it refers to 1964, the year his mother, Lysaurie Ocasio, was born.

Others point to a more personal tribute. They believe that the six-time Grammy winner wore a number 64 jersey as an homage to his late uncle, who played football and had worn the same number.

Why He Chose Zara over High Fashion

Though Bad Bunny could have chosen any designer for the halftime show — he had worn Schiaparelli's first menswear collection at the Grammys just a week earlier — he deliberately opted for an outfit by the Spanish fashion retailer Zara.

The choice aligned with his roots, as the majority of his music is performed in Spanish. "It was an amazing show. Benito put on a memorable performance. What a great outfit," wrote Zara in a statement.

A Second Look, a Luxury Twist

Later in the show, Bad Bunny switched into a second Zara outfit, this time adding a cream double-breasted blazer. For shoes, he wore his own "BadBo 1.0 Resilience" sneakers, a collaboration with Adidas set to release soon.

He completed the look with matching cream gloves and a Royal Oak Selfwinding watch from Audemars Piguet, valued at $75,700. The timepiece features a 37mm 18-carat yellow gold case, a natural malachite stone dial, hands, and hour markers.

It also has a bracelet, all crafted from 18-carat yellow gold. Bad Bunny also accessorized part of his performance with a stylish pair of sunglasses.

Bad Bunny's decision to keep his Super Bowl outfit simple fits with his approach to fashion. He once said he dislikes feeling like someone else is choosing his style for him.

A History-Making Performance That Sparked Debate

Aside from his looks, Bad Bunny's halftime show at the Super Bowl was historic. He became the first artist to perform the entire set in Spanish, a move that sparked controversy among conservative audiences. He performed hits including "NUEVAYoL' and "DeBÍ TiRAR MáS FOToS."

He was later joined by special guests such as Ricky Martin and Lady Gaga, the latter delivering a rendition of her Bruno Mars collaboration, "Die With a Smile." The performance also featured appearances by prominent Latino and Latina figures, including Toñita, the owner of New York's Caribbean Social Club.

The Superstar Numbers Behind His Global Reign

Bad Bunny has been dominating the global music scene. In 2023, he ranked among the highest-earning celebrities. In 2022, he generated about $400 million in ticket sales across two tours.

One was held in the US during spring, and another in the fall that covered the US and parts of Latin America, according to concert tracking data from Pollstar.

His second tour, titled "The World's Hottest," came with massive production costs. Moving the show across the US required between 35 and 40 trucks to transport equipment and crew.

For the Latin American portion, logistics expanded further, with three planes — including a 747 cargo aircraft — used to move production materials and personnel, according to sources familiar with the tour setup.

While the large-scale production likely boosted ticket demand, it also reduced overall profit margins. Even so, when endorsements were included, Bad Bunny earned around $88 million.

Bad Bunny Delivered a Message Bigger than Borders

Bad Bunny is also widely famous due to his advocacy for unity among different cultures. As we previously reported, his Super Bowl halftime show celebrated cultural diversity. He expanded the phrase "God bless America" to include all countries across the Americas, from Chile to Canada.

The singer mentioned more than 20 countries across North and South America and showcased the flags of many of them. He stood alongside both the US flag and the Puerto Rican flag, representing the US territory. A message written on a football also appeared during the show, reading, "Together we are America."

Historic Grammy Win and Brave Political Message

One of the most-streamed artists globally, Bad Bunny took the stage just a week after making Grammys history, winning album of the year for "Debí Tirar Más Fotos" ("I Should Have Taken More Photos") — the first Spanish-language album to receive the Recording Academy's top honor.

During the Grammy ceremony, he used his acceptance speech to voice a pointed political protest against recent actions by ICE amid President Donald Trump's nationwide immigration crackdown.

Bad Bunny said, "Before I say thanks to God, I'm gonna say: ICE out!" He continued, "We're not savage, we're not animals, we're not aliens. We are humans, and we are Americans."

Through both his Grammy speech and Super Bowl performance, Bad Bunny remained consistent in promoting unity and inclusivity. He stuck to his message regardless of potential backlash from powerful figures in the US government.