The producer LA Reid and his ex-wife Pebbles’ son, Aaron Reid, is entirely at home in the recording studio as he follows in his father’s footsteps, continuing his legacy in the record industry.
Passion for music runs in the family, as both LA Reid and Pebbles found success in the industry. Now, their son Aaron is grown up and in pursuit of success in the recording studio.
It’s been fifteen years since Aaron got his first taste of the spotlight and built a substantial career for himself with the help of his father’s advice.
Aaron grew up in an artistic environment. mother, Perri Arlette Reid, aka Pebbles, is a singer, songwriter, and record producer. His father, Antonio Marquis Reid, known as LA Reid, is a famous record and film producer.
LA Reid’s labels signed none other than Usher, Pink, Rihanna, OutKast, Justin Bieber, and Avril Lavigne, to name a few. In an interview, Aaron said he got highly influenced and inspired by his father:
“My dad is an amazing person, he’s an amazing supporter, an amazing teacher. It’s incredible, it’s a blessing.”
Aaron knew from a young age he wanted to work with music -- he didn’t know whether that would be singing, writing, or producing. The rhythm was there, but he wasn’t sure where to should start.
Producing, however, came pretty naturally to him. Before going to college, he participated in a summer program and came across a program called GarageBand. He started to play around with it and made a beat within a few days. The rest quickly followed.
When he was 23, he was already actively working, signing acts and contracts, within the label’s A&R department, including rappers Vinny Cha$e, Future, and Travis Scott.
Now, the 31-years-old is the executive producer at the A&R Experience at Epic Records (Sony Music), and due to his family influence, he developed a keen eye for detail, as he explained:
“I began working with several artists, I know what’s hot and what’s not, so maybe A&R is something I’d like to do. I feel like I’ve been doing this my whole life, just without the title.”
Father and son could bypass some of the rules that Sony imposed for them to work together at the beginning of A&R. He isn’t worried about comparisons with his father or daunted by his shadow.
Aaron knew how important it was for him to create his name and respect in the industry. Followed by his dad’s advice, he’s just doing his own thing and “not paying attention to the pressure.”
Aaron, however, got first subjected to the public eye when MTV’s “My Super Sweet 16” episode aired in 2005. His extremely extravagant birthday bash included MP3 players with voice-recorded invitations sponsored by Sony, a guest list with names like Mariah Carey P. Diddy and Jay-Z.
Performances were done by the family’s friends Kanye West, also Jermaine Dupri, and Swizz Beatz. The episode was rated the highest of the show ever, leading to another epic party at Aaron’s 21st birthday.
LA Reid plays such a significant influence on his son’s path. He began his career in the ’70s as a drummer in the funk-rock Pure Essence. He later joined the R&B band The Deele, but LA Reid founded his first record label, LaFace when they disbanded.
LaFace soon began producing and making millions with incredible artists such as Toni Braxton, TLC, Outkast, and Usher. The label merged into Arista Records, LA Reid became the CEO, and in 2004 he was named the CEO and chairman of Epic Records and The Island Def Jam Music Group.
In 2011 he appeared as a judge in the American version of the British show “The X-Factor.” In 2017, after many years working with high-profile artists like Mariah Carey, Kanye West, Justin Bieber, and Rihanna, LA Reid stepped down as a chairman/CEO after allegations of sexual harassment.
Aaron’s mother, Pebbles, and LA Reid divorced in 1995, and after leaving the show biz, the former music producer founded her church, the Women of God Changing Lives (WOGCL) Ministries. She now uses her talent for music through preaching.
Pebbles and LA Reid’s marriage reportedly suffered due to her mismanagement of TLC funds -- The R&B female trio was produced by LaFace but filled for bankruptcy.