When a New York-based doctor noticed a lump on the neck of a woman on HGTV's reality show Beachfront Bargain Hunt, he immediately took to social media hoping she'd get his message.
Otolaryngologist Dr. Erich Voigt saved Nicole McGuinness' life after he saw her on HGTV's Beachfront Bargain Hunt and noticed a small yet suspicious lump on her neck during one of the episode.
Voigt soon took to Facebook and shared the video of the episode focusing on the lump on Nicole's neck on May 6, 2018. Voigt was not aware of Nicole's name and had no means to find her and deliver her the cautionary news.
He decided to post the video on his account and captioned it by saying that the woman in the video had left thyroid mass. He suggested that the woman needed a sonogram and a fine needle biopsy.
He concluded his post hoping that the message reached her and also hoped that the cancer was benign. He added the hashtag #beachfrontbargainhunt along with his message.
The video was viewed by thousands of people and shared widely until the McGuinness family in North Carolina finally saw it too.
In a follow-up post on June 4, 2018, Voigt revealed that his message was successfully delivered to Nicole and she was unaware of the mass. Even her doctors had failed to even notice it, let alone take any further action.
Nicole took Voigt's advice and went to an expert for checking her neck. Unfortunately, the growth was not benign. Nicole was diagnosed with thyroid cancer.
Though she was not thrilled to learn about her cancer, Nicole was immensely grateful to Dr. Voigt who helped her identify her cancer at an early stage.
According to Dr. Voigt's post, Nicole would be getting appropriate treatment after visiting an expert surgeon.
Nicole and Dr. Voigt met in person on Good Morning America where she got a chance to publicly thank Dr. Voigt.
This is not the first time where an HGTV show has led to a long-distance cancer diagnosis. In 2013, Flip or Flop host Tarek El Moussa received a letter after a registered nurse noticed a lump on his neck, according to People.
He took her advice and carried out the tests. He was also diagnosed with thyroid cancer. He got the growth removed and underwent thyroid radioactive iodine therapy. His cancer went into remission.
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