Will Smith disguised himself as a customer assistant and surprise people at a Boots store during the launch of his son Jaden's new bottled water.
On Sunday, August 19, 2018, the Hollywood A-lister went undercover to promote JUST, the eco-friendly bottled water that will soon be available in 800 Boots across the UK.
According to the Daily Mail, Will was very happy to promote his son's product, especially because he had to interact with quite a lot of customers throughout the day.
The 49-year-old actor is known for his laid-back, funny and approachable personality, so when he saw the opportunity to mingle with his fans, he didn't want to miss it.
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FANS LOVED HIM
Several people were surprised, and even shocked, to see such a big celebrity at the store, but Will was very friendly and took the time to greet everyone and pose for photos.
Aside from the pictures and the non-stop jokes, Will, fully dressed up and equipped with an official Boots badge, handed autographed bottles of JUST to everyone at the store.
As to why Jaden decided to dedicate his time to the project, Smith explained that, when his son was little, he saw plastic water bottles floating around him while surfing, which made him realize that pollution was a serious problem.
From that moment on, Jaden started caring about the environment and has was motivated to do something to help save the planet. That was when the JUST water idea came to him.
THE PUSH-UP CHALLENGE
JUST contains still spring water that is provided by Boots' bottling partner in Northern Ireland. Unlike normal plastic bottles, most of the materials used for the packaging start out as plants.
Jaden is as passionate about the environment as Will is about sports, and recently the latter was challenged by Josefina Monasterio, a 72-year-old bodybuilder, to a push-up contest, but he is yet to issue a response.