Last year, entertainment mogul Oprah Winfrey launched a line of refrigerated soup and side dishes. Now she’s bringing healthy versions of frozen pizza.
The star has collaborated with Kraft Heinz to launch them under her "O, That's Good!" brand. The pizza will come in four healthy flavors to start.
“Pizza is a favorite, fun and easy food to share with family and friends,” Oprah Winfrey, 64, said in a statement about her new frozen pizza line. They come in four varieties: Uncured Pepperoni, Five Cheese, Fire-Roasted Veggie, and Supreme.
“I am always looking to add a nutritious twist to my foods, so we made part of the crust in my new pizza with cauliflower while maintaining that classic, cheesy pizza flavor you and your family love,” the mogul said.
They also have part-skim mozzarella and contain no artificial ingredients.
“It took a lot of trial and error to get the crust just right,” Winfrey shared and added, “There’s room for pizza in my life, and in anyone’s life, but you’ve got to balance it.”
The star isn’t just selling a product that she can’t truly endorse. She actually worked with developers to taste different versions of the crust and different ratios of veggies and cheese until it was just right.
“I can honestly say that I have tasted every version of a pizza with peppers that there could be,” she stated.
Winfrey came up with the frozen pizza idea after speaking to friends to decide what food Americans loved the most. The choice was between hot dogs, hamburgers and, pizza - the latter won hands down.
Mealtime Stories at Kraft Heinz intends to have a 360-degree marketing campaign featuring Winfrey, which will include a new national TV advert. The pizza is selling for $6:99 each.
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