July 05, 2019

Serena Williams Gets a Custom-Made Crystal 'Swoosh' for Wimbledon

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The Tennis star debuted a revamped version of the classic tennis whites required by the All England Lawn Tennis & Croquet Club, and it includes a luxury detail with a very special meaning for the athlete.

37-year-old Serena Williams is disputing the oldest and most prestigious tennis tournament in the world, the Wimbledon Grand Slam, at London, and she has been wearing a custom-made outfit by Nike that comes with an added element.

On July 4, for her match against Slovenian Kaja Juvan, Williams stepped out on the tennis court wearing a white, sweater-knit dress designed by her longtime sponsor, and a small detail on it has drawn attention.



Called the “Broosh,” a wordplay with the words “brooch” and “Nike swoosh,” the accessory and brand identifier marks the first collaboration between the sportswear giant and Swarovski, and it was specially designed for Williams.

The number of crystals included in the “Broosh” -34- is a reference to the age at which Williams won the London Slam for the last time in 2016, as Nike stated it in an official press release.


According to Global Design Director for NikeCourt Abby Swancutt, the “Broosh” is also a wink to past generations and the legacy of Williams’ ancestors, which she reshaped after her own interests and talents.

"I also wanted her to feel like it was something her grandmother could have worn, but of course give it a modern spin and make it just right for Serena," Swancutt shared.


Williams collaboration with Nike goes way back, and it is not limited to the tennis court. The sports star and the company recently teamed up for the 2019 Met Gala in May, when Williams completed her outfit, which included a Versace bright yellow gown with pink details, with a pair of Nike Air Force1 “Volt” sneakers.

She even wore Nike sneakers for her 2017 wedding to husband Alexis Ohanian, celebrated in New Orleans.  


Back in May, Williams defended the brand after other female athletes criticize it for their policies regarding pregnant players or players with children.

"They're doing better, and that's what it's about — it's about learning from mistakes and doing better," Williams said.

"It started with making a statement with me, and they said they want to make a change, and they want to support women that want to have families," added Williams, who was pregnant with her first daughter in 2017.

Another special occurrence took place in the July 4 match, as 37-year-old Duchess of Sussex Meghan Markle, a close friend of Williams, showed up to support her.