After freeing Alice Johnson from prison, reality TV star Kim Kardashian-West hires her as a model for her new Skims Shapewear brand.
A year after freeing Alice Johnson from prison thanks to her work on prison reform, Kim Kardashian-West provides her with a source of income for her newest shapewear brand campaign.
Alice Johnson was in prison for the past 21 years for a nonviolent drug offense. However, last year, Kim Kardashian-West teamed up with a group of lawyers and with the White House to free johnson.
Since then, the 38-year-old reality TV star maintained a close relationship with the 64-year-old. Their latest collaboration is featuring Johnson in her inclusive shapewear brand, SKIMS shapewear.
For the campaign, Kardashian-West had the former inmate wearing a black sculpting bodysuit. In the next couple of weeks, more campaign videos of 26 women wearing the shapewear will be posted on social media, hoping to let people know about how SKIMS enables the women to feel their best while loving their bodies.
In Alice's story, she shares her struggle in prison, and how Kim changed her life, even calling her a "war angel."
“I was serving a 25 year sentence without the possibility of parole. Kim saw a video of me. She heard my story. She said, ‘This is so unfair.’ And by the way, I didn’t even know who Kim Kardashian was! She went to war for me to fight for my freedom. That’s why I call her my ‘war angel,’ because nothing stood between her and my freedom.”
Heading towards the part where she advertises the shapewear brand, Alice says that every moment of this second chance of life is precious to her.
“I was set free on June the 6th 2018. So now every moment in life is precious to me. This shapewear makes me feel that I can walk into the store, I can pick up something that I normally wouldn’t think about wearing and I can put it on, and it’s going to look great on me.”
Alice Johnson was the first of many that Kim Kardashian helped get out of prison for nonviolent drug charges and became the forefront face of the campaign.
In fact, Johnson was present in an event held at the White House to celebrate the criminal justice reform bill known as the "First Step Act."
Thanks to Kim Kardashian's lobbying to Donald Trump, her sentence was commuted by the president, which merited him a hug from the former inmate. Now, she's living life to the fullest, hoping to make every moment with her loved ones count.
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