January 06, 2020

'I Am Really Bad at Treating Myself': Serena Williams Opens up about How She Handles Her Finances

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Serena Williams recently got candid about how she spends her money, and an admission that she hardly gives herself a treat is not what you’d have expected from the highest-paid female tennis player of all time.

Tons of people would give anything to have Serena’s net worth, from tennis tournament earnings to numerous endorsements and businesses. Still, fewer folks will probably handle their finances the way she does hers.

Serena Williams playing against Maria Sharapova in the first round of the US Open on Aug. 26, 2019 in New York City | Photo: Getty Images


The tennis champion recently spoke with PEOPLE about her financial habits. “I don’t spend money – when I do it’s on my daughter,” she said, referring to two-year-old Olympia Ohanian who she shares with husband, Alexis Ohanian.

"Actually, I have a picture when I’m on the court and I’m in a stroller, so even longer than that. I definitely know my whole life..."

“I usually invest my funds. I am the most boring spending ever,” the Saginaw, Michigan-born athlete added before dispensing some of the advice she adheres to. “Don’t spend it, invest it.”


Serena, 38, added:

“I am really bad at treating myself, so I am learning how to treat myself more. I am working on it. I’ve thought about some jewelry.”


Serena’s revelation may be quite surprising, considering that she’s the highest-paid female tennis player of all time and has tons of other ventures bringing in money, like her S by Serena clothing line.

The 23-time Grand Slam champion is also almost always busy, so you’d imagine that treating herself should not be a problem. As of 2019, her career winnings were put at over $88.6 million, excluding endorsement and other businesses.


While Serena is not too keen about spending on herself, she is a relentless advocate for equal pay for men and women in tennis. “I feel like we all deserve what we deserve,” she said last month, per Givemesport.

“I deserve to get paid the same amount. I don’t deserve less because I have boobs and they don’t,” she continued. “That’s definitely not the case. I worked just as hard since I was three.”


According to the outlet, Serena further recalled:

“Actually, I have a picture when I’m on the court and I’m in a stroller, so even longer than that. I definitely know my whole life has been dedicated toward being a top athlete, and I shouldn’t get paid less because of my sex.”


Meanwhile, even though Serena hardly treats herself, there’s one thing she doesn’t cut back on, and that’s fitness. “I think the older you get, the more fit you have to get to continue to compete at the highest level,” she confessed.

That’s why it wasn’t surprising that Serena chose to kick off 2020 with an Instagram photo showing off her killer abs and toned muscles. The snapshot saw her posing on a court in a purple mini skirt.

The New Year’s post was to herald the launch of Serena’s new Amazon storefront, but most fans could not get over her amazing physique and said as much in the comment section.