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February 01, 2020

Popeyes Has Twitter Abuzz after Channeling Beyoncé's Ivy Park x Adidas Collection & Launching Their Own Clothing Line

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Popeyes Louisiana Kitchen launched its clothing line on Wednesday, and the reveal had the social media abuzz since then. 

Beyonce launched her Ivy Park X Adidas clothing line earlier this month. Her collection had the same yellow and maroon blueprint as the fried chicken multinational. 

Fans couldn't help but bring to general notice, the similarities between the color tones as they believe Bey probably inspired the American fast-food chain.

Beyoncé at the World Premiere of "THE LION KING" in 2019/ Source: Getty Images

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The songstress's line sold out almost immediately after debuting. While the buzz was still ongoing about her collection's choice of colors, Popeyes pulled a strategic marketing move and launched their clothing line this week. 

Earlier on wednesday, @PopeyesChicken tweeted,

"Love that look? It's our uniform. It has been for a while, and now you can buy it. thatlookfrompopeyes.com #LoveThatLookFromPopeyes" 

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Almost immediately, the fast-food chain caused a chain reaction as everyone got talking about this unexpected move as more tweets kept pouring in.  

One user tweeted, "Well if Popeye's collection is inclusive and they have plus size clothes, this could very much be a game-changer." She added, "Beyonce is shaking," with the hashtags #IvyParkXAdidas #PopeyesPark.

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Another Tweeo also commented that Beyonce must have had a lifetime membership to the sandwich and chicken restaurant, so it's "on-brand."

With the Queen B's most recent fashion line already sold out, the marketing crew at the chicken sandwich restaurants seized the opportunity to increase their merchandise and, perhaps, boost sales.

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They announced that whoever must have missed out on getting some of the Ivy Park x Adidas collection's Limited Edition could check out Popeyes' latest trendy edition.

"Popeyes is offering fashion seekers who missed the boat the first time a chance to score something nearly identical," the company had written in a statement on the day of their launching.

An official photoshoot was taken by the team to promote the clothing line. Popeyes collection includes baseball caps, jackets, hooded jackets, crewnecks, hats, and tops, with prices ranging from as low as $10 to $40. 

While the feat by the American food chain has gone viral, the mother of three had kept mum on the matter in her usual fashion. 

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