May 07, 2020
In support of health professionals on the frontlines fighting the COVID-19 pandemic, 'Nike' has partnered with organizations in donating apparel and footwear.
In recognition of healthcare professionals, who are working on the frontlines of the COVID-19 outbreak, Nike has announced that it will be donating sneakers across the globe.
According to Nike's Website, the brand has partnered with a non-profit organization in the United States called Good360 and other local organizations in Europe to donate over 140 000 in footwear, apparel, and equipment across the globe.
As part of their donations in the United States, Nike teamed with athletes such as Casey Short, Cristina Chirichella, Jo Morant, and Joshua Buatsi in announcing the donation of 30 000 pairs of sneakers.
The Nike Air Zoom Pulse sneaker will be donated to workers in the health system and hospitals in places such as New York. Los Angeles, Chicago, and Memphis.
The Nike Air Zoom Pulse was launched before the COVID-19 outbreak in November 2019. It was created for nurses and other healthcare workers who spend hours on their feet. Upon its reintroduction, it was explained:
"Today, it surfaces at a time when its needed the most. Nike has donated 30,000 pairs of the sneakers directly to healthcare workers."
According to CNN, the fit and design of the sneaker were created with the help of medical workers at Oregon Health and Science University and Doernbecher Children's Hospital in Portland, Oregon.
The study helped their team come up with a shoe that would give the kind of flexibility and cushion, which helps secure the foot under the strenuous conditions of working in a hospital.
In April, Nike had made another massive contribution to healthcare workers in New York when it donated $500 000. A spokesperson for the brand revealed:
"New York City is the epicenter of the pandemic. We're doing our part to help support this vibrant city."
, representatives from Nike have also announced a further donation that will include over 95 000 pairs of soccer socks for healthcare workers.
The donation of apparel and sneakers comes a month after the company had donated thousands of face masks they had manufactured.