March 31, 2021

Serena Williams Looks Beautiful in a Close-up Photo Giving First Glimpse of Gucci Beloved Lines

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World champion Serena Williams has shared the first look at her collaboration and campaign for the Gucci Beloved luxury pieces ahead of its April unveiling.

Serena Williams' recent Instagram update had her teasing her timeline with the first glimpse at her partnership with renowned fashion brand Gucci, concerning its newest rollout of the Gucci Beloved brand.

The sports star's one-photo post showed her image looking like a glamorous headshot. Williams rocked her signature blonde waves with its rich volume running down her shoulders. 

Serena Williams at the Mubadala World Tennis Championship at International Tennis Centre Zayed Sports City on December 30, 2017. | Photo: Getty Images


She opted for subtle makeup, with most of the details on her full brows, full lips, and a hint of a smokey look for her eye. The Grand Slam icon rocked an orange-colored patterned dress. She captioned:

"A first look at the campaign dedicated to #GucciBeloved lines, captured by #HarmonyKorrine…"


Williams has been announced as one of the seven major celebrities who would be featuring in the Gucci Beloved campaign in anticipation of the global brand's centenary anniversary.

The ever-glamorous Gucci brand would be turning a hundred soon, and many fashion lovers can't wait to tap into the luxury to be unveiled. The campaign would be focused on the Gucci handbag brand. 

The tennis legend noted that she was quite keen on teaching her little daughter, Olympia, about boundaries as she grew older.


Other stars that have been selected alongside Williams include Dakota Johnson, Harry Styles, Awkwafina, James Corden, Diane Keaton, and Sienna Miller.

Earlier in the year, Kerring Boss Francois-Henry made it known that Gucci's 2021 campaign strategy was to boost the sales on their bags collections. 

To this effect, the focus is on four of their best performers, including the Jackie 1961, Dionysus, Marmount, and Horsebit 1955. The campaign portraits were shot by celebrity photographer Harmony Korine. 


This month, Williams was filmed in the comfort of her home, opening up about family life and some of the values he holds dear. The star talked about what most appeals to her in relationships and marriage.

Willams, 39, mentioned that loyalty was something she held as a priority in her marriage and friendship, and the lack of it was a deal-breaker. The fashion connoisseur added that she was the type to be loyal to a fault. 


On motherhood, the tennis legend noted that she was quite keen on teaching her little daughter, Olympia, about boundaries as she grew older. She buttressed that boundaries were important. 

It is safe to say that the month of March has been a busy one for the 39-year-old and her mini-me. The pair landed their first fashion gig with Straut Weitzman, acing the mother-daughter campaign looks.