Elon Musk's Daughter Vivian Wilson Turns Heads in Bold Savage X Fenty Campaign — Photos

Vivian Wilson is absolutely slaying a massive new modeling campaign, but a highly uncomfortable red carpet encounter just dragged her family drama back into the spotlight.

The 22-year-old model is officially the newest face of a major lingerie brand. Her latest photo shoots feature dramatic, show-stopping looks that celebrate self-expression.

Wilson's latest modeling work comes during a week when her name has also been making headlines for reasons far removed from fashion. Just days after the campaigns were released, the model found herself at the center of a viral red carpet exchange involving her estranged father, Elon Musk.

Front and Center for Pride Month

In honor of Pride Month, Rihanna's inclusive intimates label Savage X Fenty tapped Wilson to front one of its latest campaigns. Images shared on May 29, 2026, show Wilson wearing a black-and-white cotton bralette with matching briefs.

The fabric features handwritten-style white slogans celebrating LGBTQ+ pride. Words and phrases including "Proud," "Queer," "Love Us Loud," "Gay," and "Unapologetic" appeared across the lingerie set in graffiti-style lettering.

She completed this bold look with black high-heeled sandals. The shoes feature crystal fringe that matches the dramatic crystal chains draped directly from her bralette.

Wilson strikes several fashion-forward poses against a simple neutral studio backdrop. In one striking image, she kneels on the floor while the sparkling fringe pools on the ground around her.

Another close-up shot highlights the intricate crystal details and the Pride-themed messaging. A full-body image captures her in a wide stance, letting the floor-length fringe sway around her silhouette.

Alongside the photos, Savage X Fenty and Wilson shared the caption: "@vivllainous is exactly who she said she is 😮‍💨."

A Different Look Days Later

A few days later, another set of campaign images was shared by Savage X Fenty. On June 2, Wilson modeled a tropical-inspired summer look.

This outfit featured animal prints mixed with vibrant floral patterns. The coordinated set combined zebra stripes and leopard spots with pink hibiscus-style flowers.

Wilson wore a flowing, ankle-length robe layered over the matching bra and briefs. Black lace trimmed the edges and cuffs of the robe, and she finished the outfit with simple black ankle-strap heels.

One image showed Wilson standing with the robe open to reveal the coordinating bra and briefs. Another offered a closer look at the lace detailing and vivid print combinations, while a third featured the model posing with both arms raised behind her head.

Savage X Fenty captioned the post: "Such a [tropic] tease 🌺 🐆 @vivllainous. Wild prints and silhouettes are here to shake up your summer wardrobe ☀️."

Another Viral Moment

Despite the excitement surrounding her new campaign, Wilson recently faced an awkward moment away from the photo studio. The model traveled to Ibiza, Spain, for a Desigual Vintage event on Tuesday, June 2.

While speaking with a reporter on the red carpet, the conversation suddenly shifted to her billionaire father, Elon Musk. "Your father the best, no?" the reporter asked.

"My what? Sorry?" Wilson replied. The reporter then repeated the question. "The best, your father." "OK," Wilson responded. She immediately ended the conversation and walked off.

This brief exchange serves as a public reminder of the years-long rift between the model and the entrepreneur. Wilson publicly came out as transgender in 2020.

She then legally changed her gender and dropped Musk from her name in 2022. The model has previously stated that she wants absolutely no relationship with him.

Her Rise in the Spotlight

Wilson's latest Savage X Fenty photos may feel like a fresh arrival, but they are not the first sign that she has been building a public image beyond her famous father.

Her move into fashion began earlier, when she stepped in front of the camera at 20, and made her modeling debut with a striking appearance on the cover of Teen Vogue.

The shoot marked her first-ever cover shoot, and it made waves online. Dressed in a suit layered under a sky-blue shirt, Vivian locked eyes with the camera in a confident pose. Her appearance signaled a new chapter centered on personal identity and independence.

The photo circulated widely on social media, drawing a flurry of reactions."She has such gorgeous hair ughhh!!!!! literal goals," one fan commented, praising Vivian's flowing locks. Another wrote, "GET HER INTO MODELING," clearly impressed by her poise and presence.

Some pointed out her resemblance to her famous father. "She has Elon's eyes and nose." Another echoed, "No shade because I am supportive of her but I think she looks exactly like her father." Someone else added, "wow, they look so much alike.[sic]"

Others noted that Vivian looked like her mother. One person wrote, "She looks like her gorgeous mother." Another added, "She looks so much like her mom."

Vivian, who publicly distanced herself from Elon in 2022 and legally changed her name, has maintained a low profile until now. In her interview with Teen Vogue, she reflected on the night she came out as transgender. It was late around 11:00 p.m. when clarity struck.

"I know for a fact I am trans," she recalled thinking. For months, she had carried that truth. But as puberty accelerated and personal struggles intensified, she reached a breaking point. "I was constantly having mental breakdowns in the middle of class," Vivian shared. "I didn't want to wake up. I didn’t want to do anything. I just wanted to rot."

The pressure became unbearable. Staying silent, she feared, would lead her down a destructive path. So she took a step. She came out publicly, posting her truth on her Instagram story. "I said, 'I'm trans. She/her pronouns,'" she recalled.

Two days later, she told her mother. It's a moment she says she would handle differently now. "She deserves to be the first one to know." It was a difficult beginning but a turning point all the same.

Vivian's coming out was met with contrasting responses from her parents. Her mother, a writer known for her supernatural romance fiction, had already sensed something was shifting. When Vivian told her, she offered quick support, brushing aside any shock with a casual, "Yeah, honey. Okay."

Vivian credits her mom for being a steady presence throughout her transition. She says her mother has stood by her college choices and her decision to go public, even if it brings occasional stress. Ultimately, Vivian says, her mother respects her independence.

Her relationship with her father, Elon, is far more distant. At the time she began her transition, they hadn’t spoken in months. Still, she was legally required to seek his consent for access to hormone therapy and testosterone blockers — a moment that highlighted the emotional and logistical challenges of navigating her identity within a fractured family dynamic.

The divide between Vivian and her father has continued to widen and it's played out in public. In a July 2024 interview with NBC News, Vivian described Elon as an absent and unsupportive father. She said he was rarely around during her childhood, despite having joint custody, and that he often left caregiving to her mother or hired help.

When he was present, she recalled being berated for expressing queer or feminine traits. The tension escalated further after Elon made public comments denying her gender identity.

In a social media post and interview, he said Vivian was "not a girl," referred to her as figuratively "dead," and claimed he had been "tricked" into authorizing her gender-affirming medical care at 16.

Vivian disputed those claims directly. She said Elon wasn't misled — he simply hesitated at first, then knowingly gave his consent. She said Elon likely believed she wouldn't push back. "I think he was under the assumption that I wasn't going to say anything and I would just let this go unchallenged," she told NBC. "Which I’m not going to do."

Vivian's relationship with her father may be fractured, but her connection with her mother, Justine Musk, remains a source of support. Justine, who grew up in southern Ontario, Canada, studied English literature at Queen's University before living abroad in Australia and Japan.

She eventually settled in California, where she now lives in Los Angeles with her children and dogs. Her past with Elon has long been public.

In a 2010 interview, Justine described their relationship as estranged. When it came to parenting, she said communication with Elon was limited to exchanges with his assistant.

Still, she expressed no regrets about their time together. She spoke of having worked through anger at Elon for making her feel disposable, and at herself for believing in what she called a "fairy tale." Despite the bitterness of their split, she acknowledged his brilliance and vision, and said she respected the man he is, even as she moved forward with her life.

Their divorce became official in 2008, shortly after Elon Musk filed. Within weeks, he had become engaged to British actress Talulah Riley, a development Justine described in a candid essay, noting the irony and cliché of the situation.

Their story began much earlier. In a 2017 TED Talk, Justine recalled meeting Elon when she was 18 and he was 19. He pursued her persistently, often calling with classical music playing in the background. She initially declined his invitations to go out but eventually, the two ended up sharing an apartment in the Bay Area with three roommates.

Today, Justine’s focus remains on her children. As Vivian steps into public life, her mother's presence appears to remain steady in the background, offering support as her daughter writes her own story.