Rihanna put her cleavage on show as she wore a delicate lace bra in a recent photo
AmoMama is here for Rihanna’s new venture. Do you like the singer’s style? Well, as The Daily Mail reports, RiRi is bringing you her new lingerie so you can look as sexy as she.
Rihanna, 30, is scaling up. She is no longer satisfied with only one line if business, but she is looking into new and shiny things that most of us love: lingerie! The Diamonds singer unveiled her new line on her social media pages and plans to have the product in shops near you pretty soon. Are you excited?
Rihanna wore a delicate lace bra as she gazed seductively towards the camera in a dreamy snap posted to Savage x Fenty's Instagram account. She went on to post more photos of her new line and hinted that it was about to hit the stores real soon. Her fans are super excited after trying out Fenty Beauty that caters to all skin tones, and so they believe that the lingerie will be as inclusive.
Only a week ago, Fashion News broke the story that the singer was collaborating with TechSytle Fashion Group ahead of a planned IPO and we believe this new line is associated with the said workings. The company has raised over $300 million in capital to date and is ready to go public as Lloyd Greif, president and chief executive officer of Los Angeles investment bank Greif & Co., said.
“They’re of a size now that adding another brand, adding another category, would make sense to round out the product offering. What they want to do is show growth. The key to going public is having a growth track record or having growth in their windshield, not in the rearview mirror of the company so I’m sure the Rihanna brand play would be to convince the market that the company has strong growth ahead because IPOs are all about growth ahead.”
Bringing RiRi onboard s of course, smart for business given her massive following.
How do you like the lingerie? Talk to us in comments.