Kim Kardashian unveils blue hair for Yeezy photoshoot

Ksenia Novikova
Jun 14, 2018
09:49 A.M.
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Kim Kardashian sported her new blue hair when she took a two-day streak of modeling for her husband Kanye West's Yeezy season 8 outfits.


Kim Kardashian's hair stylist, Chris Appleton, shared the first look of her new ocean blue dye job on Instagram on Wednesday.

Kardashian coordinated her new locks with one of the new spandex Yeezy looks and modeled in a paparazzi-style campaign shoot.

She wore a skin-tight long-sleeve crop top with matching leggings and dark thigh-high boots. She rocked her look by sporting dark oversized shades as her blue-black hair flowed down till her waist.

The unique campaign was to promote the outfit collection of the brand Yeezy Season 8, started by her husband, rapper and designer Kanye West


Kardashian was also seen in an all-orange sweatsuit look with a baggy sweatshirt, baggy pants, and velvet high-heeled boots. She also wore orange framed shades to match with her new blue hair.


The Keeping Up With The Kardashians star has been promoting West's brand in spandex all week.

On Tuesday, Kardashian was seen wearing spandex bike shorts along with futuristic wide reflective shades, knee-high silver boots, and a puffer coat.

On Monday, Kardashian joined her step-sister Kylie Jenner wearing spandex bottoms, body-hugging tees, sock booties, and similar gold reflective shades.

Kardashian's strategy to promote West's new line has been a successful one and her dedication to the art is commendable.


She shot for a series of staged paparazzi shots around Calabasas, California, and changed over 9 times in one day. The strategy encouraged billboards to pop up around subways in New York City and Time Square. 

Other models and celebrities also joined in to promote Yeezy Season 8's new outfits. These included Jordyn Woods, Paris Hilton, and 14 others.

During the promotions of Season 7, West had approached Kourtney Kardashian to model for his designs. Read more about Kim Kardashian and Kanye West on our Twitter account @amomama_usa