'Pride of Britain' winner says his wife wanted him to find new love after her death

Cheryl Kahla
Aug 26, 2018
10:31 P.M.
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The 33-year-old Jake Coates from Monmouth Wales rose to fame as the winner of "Pride of Britain." Coates and his late wife Emmy soon amassed a following on social media. 


The couple met when they were 11 years old and exchanged vows back in 2016. Sadly, Emmy was battling thyroid cancer at the time and passed away within a year. 

Her last post on Instagram was dated June 11, 2017, in which she apologized for their radio silence and explained that she was at the Royal Marsden Hospital. 

You can find Jack's most recent view with the Sunday Mirror below, and read more on our Twitter account, @amomama_usa. 


Jace has since found love again, but going public with his relationship to Jenna Elsby caused a media outcry, not only from their fans but Emmy's family too. 

Defending himself, Jake said that he would never intentionally demean Emmy's memory and added that she would approve of his relationship to Elsby. 

He said: "Emmy wanted me to be happy. She wanted me to meet someone; she told me that."


His in-laws' reaction also disappointed him but Jake can see how announcing the new relationship "now or even a year from now" would be challenging for her family to digest. 

A few days after Jakes' interview, Emmy's sister Sophie Collett shared a cryptic post on Instagram, with fans assuming that it was directed at Jake. The text on the image read: 

"A Narcissist paints a picture of themselves as being the victim or innocent in all aspects. They will be offended by the truth. But what is done in the dark will come to light. Tims has a way of showing people's true colors." 


Collett also wrote in the caption that true colors will always shine through, just like her sister's light shone in contrast to Jakes. 

Sophie added that nothing could dull Emmy's sparkle, not Jake's incentive actions or the cancer that took her life. 

Ever since the seventies, the number of people diagnosed with thyroid cancer has been on the rise. A doctor at the School of Medicine in New York shared four vital signs would save lives.