'Stand up for Yourself, Brother,' T.I. Scolds Man on the Street for Wearing Gucci

Aby Rivas
Mar 26, 2019
05:08 P.M.
Share this pen

After their blackface jumper scandal, Gucci has earned a sworn enemy on rapper T.I. The star is determined to boycott the fashion brand and went as far as to scold a stranger on the street for wearing the brand’s clothes.


T.I is a man on a mission: boycott Gucci and any other high-end fashion brand that disrespects his culture. And while he has been vocal about his efforts, even sharing a plan of action against the Italian fashion house on Instagram, not everyone has got the memo.


A few days ago, the “Family Hustle” star was caught on camera scolding an unidentified black man for donning some Gucci clothes.

In the clip, T.I can be seen donning black pants, hoodie, a gray coat, and sunglasses, while he confronts the other man for supporting the brand after their balaclava wool jumper scandal at the start of the year.


“Stand up for yourself, brother,” T.I. told the man in the video. And added:

“It’s what’s in you, not what’s on you. That s**t ain’t s**t until we put it on! We make that s**t fly! Look at me, n***a. I’m fly as a motherf****r, and I ain’t got that s**t on. I look better than you, as a matter of fact [sic].”


The man tried to defend his position by stating that T.I used to wear the brand too, but the rapper clapped back saying: “They showed me their disrespect, so guess what? I can’t do it no more.”

At the end of the video, both men ended their discussion with a handshake and a hug, although is not clear if they agreed to disagree or if T.I was able to persuade the man not to wear the brand’s clothes anymore.


Earlier in the year, Gucci was under fire after putting on sale a black wool jumper that featured a turtle neck that can be pulled up to the face to cover the nose. The piece featured a cut out for the mouth with big red lips around it.

People in the black community were offended by the image, which they said clearly depicted blackface.

The wool balaclava jumper that caused outrage on social media. | Photo: Gucci

The wool balaclava jumper that caused outrage on social media. | Photo: Gucci


Although Gucci swiftly removed the piece from their stores and website and issued an apology about it, T.I was not happy with the situation and made it clear on his Instagram account.


“We ain’t going for this “oops my bad I didn’t mean to be racist and disrespectful towards your people” s**t!!! Y’all knew wtf y’all was doing and WE AINT GOING FOR IT!!! We ALL GOTTA Stop buying, wearing, and supporting this piece of s**t company,[sic]” he wrote on a post with a picture of the brand’s logo.

And added,

“Our culture RUNS THIS S**T!!! We (People of color) spend $1.25 TRILLION/year (but are the least respected and the least included), and if we stop buying ANYTHING, they MUST correct any and ALL of our concerns. That’s THE ONLY WAY we can get some RESPECT PUT ON OUR NAME!!!”


T.I has one more reason to keep on pushing his boycott against Gucci: it was his late sister’s wish for him to do it.

Precious Harris, the rapper’s oldest sister, passed away last month after being involved in a car crash.

Amid his mourning process, T.I shared a screen capture of the last text message he got from her.


In it, Precious mentioned how high-end brands like Gucci were nothing until rappers and people in the hip hop community started consuming their products. “Y’all rappers started spending, and they capitalize on it. I know what I’m talking about,” said Precious.

“THIS WHY IM STAYING ON @gucci NECK!!! Cause SHE SAID SO!!!!,[sic]” T.I explained on his caption.

While he has most of the community’s support, is clear that there are still some unbothered people that are quick to forgive and forget when it comes to brands showing blatant racism and covering it up with a simple apology.

Please fill in your e-mail so we can share with you our top stories!
By subscribing, you agree to our Privacy Policy

news.AmoMama.com does not support or promote any kind of violence, self-harm, or abusive behavior. We raise awareness about these issues to help potential victims seek professional counseling and prevent anyone from getting hurt. news.AmoMama.com speaks out against the above mentioned and news.AmoMama.com advocates for a healthy discussion about the instances of violence, abuse, sexual misconduct, animal cruelty, abuse etc. that benefits the victims. We also encourage everyone to report any crime incident they witness as soon as possible.

Related posts

Woman Leaves Dad in Wheelchair on the Street Promising to Return Soon & Comes Back 12 Years Later – Story of the Day

April 07, 2022

After Millionaire Husband’s Death, Old Widow Is Forced to Live In Dirty Old Trailer – Story of the Day

May 22, 2022

Carefree Wife Mocks Hardworking Husband, after His Hospitalization They Switch Places – Story of the Day

February 02, 2022

Taxi Driver Returns Lost Wallet with $1600, Receives Amount 100 Times More Months Later – Story of the Day

February 01, 2022

Grieving Old Man Waters 17 Trees Every Day until Mall Owner Decides to Build a Parking Lot There – Story of the Day

April 30, 2022

Rich Man Refuses to Help Poor Little Boy, Years Later They Meet When Man Is in Trouble – Story of the Day

February 03, 2022

Rich Man Mocks Veteran Selling Toys on the Street until He Notices Brother’s Pendant on His Neck — Story of the Day

April 21, 2022

Grandparents Kick Pregnant Teen Out in the Cold, Years Later They Ask For Her Help — Story of the Day

March 12, 2022

Boys from Rich Family Pretend to Be Beggars, ‘We Want to Help Our Friend,’ They Say to People – Story of the Day

April 03, 2022

Grocery Store Owner Fires Clerk for Giving Food to Homeless, They Switch Places Months Later — Story of the Day

February 12, 2022

Old Lady Doesn’t Let Anyone into Her House, Neighbor Steps inside after Her Death — Story of the Day

March 19, 2022

After Estranged Mother's Death, Siblings Find Dusty Old Box In Parents' Closet – Story of the Day

January 24, 2022

Millionaire's Son Kicks Wife and Baby Out into the Cold, Loses His Inheritance the Next Day – Story of the Day

February 09, 2022

Girl Finds Shelter in a Tree Cave When a Voice From Behind Says, ‘This Is My Cave’ – Story of the Day

February 24, 2022