Kim Kardashian Will Rename Her 'Kimono' Shapewear after Facing Criticism

Kim Kardashian, after facing many criticisms for naming her shapewear line “Kimono” has revealed that she will rename it while thanking her fans for their support.

Kim Kardashian has proven over time that she is more than a reality TV star by becoming a successful entrepreneur, but her latest creation resulted in severe backlash on social media.


Kim’s chosen name for her shapewear brand “Kimono” sparked an uproar with many calling it cultural appropriation, and on Monday, the businesswoman took to Instagram to announce that she intends to change the name.

The announcement accompanied a photo of herself in a one-piece outfit from the brand; the “Keeping Up With the Kardashians” star acknowledged that becoming an entrepreneur and working for herself is the most rewarding challenge of her life.

Kim noted that she had a successful career due to having open communication with her fans and the public, adding that she is still “Learning and growing” and appreciates the opinions of others.

The mum-of-four pointed out that she named her brand with the best intentions, and her products are designed to be inclusive and diverse. In line with this, the beauty entrepreneur announced that she would pick a new name, and equally thanked her fans for their understanding and support.


Kimono is a traditional Japanese outfit worn at special occasions like weddings and funerals, and it features long-wide ankle length sleeves, and a waist tie.

Kim’s critics called her use of the name disrespectful to the culture, stating that she is neither Japanese nor “Oriental Asian.” They equally pointed out that it is more than an outfit, as it has a history behind it that should be respected.

According to "Page Six," the mayor of Kyoto, Daisaku Kadokawa, wrote an open letter to the KKW beauty owner asking her to change the name and he extended an invitation to the TV star to visit Japan and learn the culture that drives the Kimono outfit.


Interestingly, Kim had no intention of changing the name before the backlash became fierce. In her earlier statement, after the first round of criticisms hit social media, the Kimoji creator said she had the most profound respect for the Japanese culture, but made no mention of changing the name.

The KUWTK star also added that she chose the name to celebrate the details that go into making a garment and using it does not prevent others from making the Kimono outfit or preclude them from using the name.

Kim is yet to announce the new name for her shapewear outfit but promised to keep her fans updated.

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