Serena Williams and Daughter Olympia Show off Their Dance Moves for New Pampers Ad Campaign

Olowokandi Fiyin
Feb 11, 2020
09:40 P.M.
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Grand Slam champion, Serena Williams recently shared a clip from her partnership with Pampers on their Ad Campaign and fans agreed she and Olympia are mom-daughter goals.


Tennis Champion, Serena Williams, and her little daughter, Olympia wiggled to a new tune for the Pampers Ad campaign.

Serena Williams leaves the "Late Show with David Letterman" at Ed Sullivan Theater | Photo: Getty Images


Sharing the video on her Instagram page, Williams and Olympia got into the mom-daughter moment as they enjoyed a sweet dance while the "Wild Child Wiggle" song played.

In the video, little Olympia sports her Pampers diaper while her mom looked classy in a shirt and a pair of Jean trousers. The video switches to show other moms doing the wiggle dance with their toddlers as well.


In her caption, Serena shared that the Ad was put out as a form of challenge for parents and their kids to get a chance to win a year supply of free diapers by just putting up a video of their babies dance moves.

With the "Wild Child Wiggle" hashtag and music, parents and their babies stand a chance of winning.

According to Red Tri, the "Pampers Wild Child Wiggle" challenge was inspired by the little dance party moments that parents and their kids have while having fun at dance parties.


The diaper company partnered with the Tennis Champion to release the "Wild Child Wiggle" sing to celebrate parenthood.

Dance Land shares that Parents and their babies can have fun with the new "Wild Child Wiggle" song as the Franchise is celebrating all of the wild moves that babies make in their Pampers Cruise 360 FIT while also getting a feature in Pampers Instagram page.

Olympia and her mama are sure having fun with their "Wild Child Wiggle" moves and they implore other parents and babies to join in the fun. 


Speaking to E Online about her collaboration with Pampers, Serena referred to the partnership as a "perfect match" which according to her will help children learn, dance along while enjoying themselves. The mother-of-one told E Online:

"...I obviously use Pampers 360, they've been amazing and especially amazing for me as a mom on-the-go."

Serena Willams attends the Serena Williams Signature Statement by HSN show during Spring 2016 Style360 | Photo: Getty Images

The doting mom also shared some adorable news about her toddler daughter as she told the publication that Olympia was learning to speak and also trying her shoes.