logo
Getty Images
Getty Images

Jay-Z's Company Roc Nation Purchases Newspaper Ads in Various US States – Here's Why

Stephen Thompson
Jul 10, 2020
05:30 P.M.

Rapper and business mogul Shawn "Jay-Z" Carter is building his influence beyond just the music and influence spaces. Recently, he has been an active voice addressing several social issues too.

Advertisement

This week, Washington Informer reported that the rapper and his Roc Nation record label had bought ad spaces on newspapers for black-owned businesses.

The record label collaborated with several publications on the project. As expected, the aim is to draw free publicity to these businesses and help them grow their operations.

Jay-Z, Blue Ivy & Beyonce at the 60th Annual GRAMMY Awards on Jan. 28, 2018. | Photo: Getty Images

Jay-Z, Blue Ivy & Beyonce at the 60th Annual GRAMMY Awards on Jan. 28, 2018. | Photo: Getty Images

Advertisement

Given that many black-owned businesses can't afford the much-needed service of advertising, this is laudable.

Some of the newspapers that the record label partnered with include The Washington Informer, The Michigan Chronicle, The San Francisco Sun Reporter, and The Houston Forward Times. The ads also reflected Roc Nation's commitment to uplifting entrepreneurs of color.

Advertisement

The record label goes on to list a wide array of businesses—these range from restaurants, spas, barbing salons, opticians, galleries, and much more. There is a high likelihood that most of these businesses are located close to the newspapers' readers' vicinity.

Many have advocated for equal business opportunities for African-American businesses.

It's expected that these dozens of businesses should see significant increases in exposure and business profits. Advertising helps everyone at the end of the day.

Advertisement

With the calls for social justice in the United States, many have advocated for equal business opportunities for African-American businesses. Given his reach and business acumen, Jay-Z should know a thing or two about that.

This isn't the only form of advocacy that the rapper and businessman has done. Last month, he and his company took out full-page ads in newspapers nationwide to honor George Floyd, the Minnesota native who allegedly died at police officers' hands.

Advertisement

Roc Nation shared the ad via its social media platforms, with words from civil rights legend Dr. Martin Luther King Jr. The message got signatures from several notable names in the civil rights movement.

Along with Jay-Z, other organizations included are the Women's Global Initiative, Until Freedom, and the Innocence Project.

The rapper's wife, singer Beyoncé Knowles-Carter, has also stepped up amid the calls for social justice. Last month, she launched the Black Parade initiative — a directory of Black-owned businesses across several fields.

Beyoncé also released a single with the same title last month. As she explained, all proceeds from the song will go to Black-owned businesses in need of funds.

info
Please fill in your e-mail so we can share with you our top stories!
By subscribing, you agree to our Privacy Policy
Advertisement
Related posts

Poor Pregnant Girl Disappears after Her Wedding, Husband Meets Their Son 53 Years Later – Story of the Day

January 26, 2022

Michael Symon's 23-Year Marriage Is 'A World without Rules' & His Wife Is 'The Most Special Person' to Him

April 17, 2022

Kelly Clarkson Says She Will Be ‘Single Forever’ Amid Divorce from Ex Who ‘Was Using Her for Money’

January 25, 2022

Brother Inherits a Mansion, Sister Inherits Old Key and a Note – Story of the Day

April 05, 2022

Elderly Mom Asks Son to Visit, He Does 2 Years Later and Finds a Gravesite Instead of Her Home — Story of the Day

May 10, 2022

Pete Davidson Responds to Reported Harassment From Kanye West - Why do the Stars Have Beef?

May 03, 2022

Tyler Perry Was Broke Living in His Car - He Recalls in Tears That He Was Only 'Praying & Believing’

February 23, 2022

Inside Bishop T D Jakes's $5,5M Home Where He Lives with His Wife of 39 Years

April 21, 2022

Woman Gives All Her Savings to Homeless Man, Later Gets a $2M Mansion in Return — Story of the Day

April 21, 2022

Rich Wife & Poor Widow’s Babies Are Accidentally Swapped at Birth, They Find Out 27 Years Later — Story of the Day

April 25, 2022

Biracial Lady Who Never Knew Her Father Takes DNA Test to Find the Other Side of Her Family

May 02, 2022

Rich Man Refuses to Help Poor Little Boy, Years Later They Meet When Man Is in Trouble – Story of the Day

February 03, 2022

Jimmy Carter's Youngest Child, His Only Daughter, Attended Public School That Was 'About to Close Down'

February 08, 2022

Martha Stewart, Once Married for 29 Years, Dated Anthony Hopkins until She Saw Him in 'Silence of the Lambs'

January 28, 2022