Michael Jordan's Jumpman Logo to Appear on NBA Statement Edition Uniforms during 2020-21 Season
Michael Jordan has always been money-in-the-bank for the brands he has endorsed, and that now includes the NBA.
Michael Jordan's iconic Jumpman logo will be featured on the NBA Statement Edition Uniforms during the 2020/ 2021 season linking him to all 30 NBA franchises.
Jordan, who played for 15 seasons in the NBA, and is considered the greatest basketball player of all time, will be part of the NBA uniform's regalia once again.
The new uniforms will also be ringing in the cash, for both Jordan and the NBA, and will be available for purchase to fans at retail outlets around the world from October 2020
JUMPMAN LOGO AT THE NBA
Nike, who has a long-standing and incredibly profitable relationship with Jordan that has garnered the sports brand billions and earned the player a massive 1 billion endorsement contract, announced that the NBA would be emblazoned with the Jumpman logo.
The logo was inspired by Jordan's trademark dunk, that made him a legend with fans, and every opposing team's nightmare. Thirteen years after his retirement, Jordan will make a symbolic come-back on the uniform of every team on the NBA.
BRANDING THE CHARLOTTE HORNETS
Up until now, the Jumpman logo has been featured only on the uniforms of the Charlotte Hornets, an NBA team that has as its principal owner none other than the iconic Jordan himself. Now, the Jordan Brand will be present on the uniform of every one of the NBA 30 teams.
According to Nike, the logo will be placed on the right shoulder of the team's jerseys and the left leg of the shorts. The inclusion of the Jumpman logo is a coup for Jordan, who has been providing the uniforms for the NBA All-Star Games for the last three years.
The new uniforms will also be ringing in the cash, for both Jordan and the NBA, and will be available for purchase to fans at retail outlets around the world from October 2020 onwards. As with every product ever endorsed with the Jumpman logo, it is expected that the uniforms will fly off the shelves.
Here's a deeper dive I wrote in Dec. In case you're the type that likes context with your IP litigation news.— Kyle Jahner (@kylejahner) March 25, 2019
Nike paid Rentmeester $15,000 for 2-year license to use photo it commissioned using the same staged pose. Courts: photos different enough.https://t.co/xBD3arIwH1
LAWSUIT OVER JUMPMAN LOGO
In 2019, Nike won a lawsuit brought by the photographer who had first captured the famous dunk on which the logo is based in In 1984. Jacobus Rentmeester accused the company of infringing copyright law, but the court found for Nike, and even though the photographer appealed, the Supreme Court upheld the decision.