Getty Images
Getty Images

Selena Gomez Reveals Her New Makeup Line 'Rare Beauty' –– Details of Its Upcoming Launch

Lois Oladejo
Aug 06, 2020
09:00 A.M.

Music star Selena Gomez had some pleasant news for fans on social media as she briefed them on the launching of her beauty line coming up in September.


Selena Gomez is ready to share something new with fans. The R&B star shared the news of her "Rare Beauty" makeup line with fans, in some Instagram posts.

Gomez's post came complete with a teaser as she displayed her luminous skin to the delight of her followers. She made sure to brief them on the essence of her beauty line.

Selena Gomez at Regency Village Theatre on January 11, 2020 in Westwood, California. | Photo: Getty Images

Selena Gomez at Regency Village Theatre on January 11, 2020 in Westwood, California. | Photo: Getty Images


Selena's up-close image came into view in the one-photo post, carrying off the essence of her announcement. The music star had a goofy expression as she flaunted her flawless skin and rosy cheekbones. She addressed fans:

"I'm so excited to finally share that @Rarebeauty will be launching September 3rd…"


Gomez's second post was a video on Rare Beauty's official Instagram page. There the star singer explained that her initiative was all about making people enjoy makeup and not feel like it is necessary.


Selena viewed her upcoming beauty line as a way to reach out to fans and let them know they were beautiful being themselves.



Many admirers could not hide their excitement as they showed approval and support for the music star. Many followers wanted to know if Rare Beauty products would be available at their locations. Someone exclaimed: "Can't wait!!"

"Rare Beauty's" ultimate goal bothers on creating products that would enhance self-acceptance.

More "Selenators" joined in the interaction with their lovely thoughts on Gomez's beauty products. The Rare Beauty page handler made sure to inform fans in other locations that the line will expand in 2021.



On the official page of Rare Beauty, a clear and concise introduction states that the line aims to disarm the notion of beauty standards.

The narrative read: "This is makeup made to feel good in, without hiding what makes you unique—because Rare Beauty is not about being someone else, but being who you are."

Rare Beauty's ultimate goal bothers on creating products that would enhance self-acceptance and helping customers embrace individuality.

Selena Gomez's beauty line has a running initiative called the Rare Impact Fund, which would be used to raise funds for tools in treating mental health issues.

Please fill in your e-mail so we can share with you our top stories!
By subscribing, you agree to our Privacy Policy
Related posts

Gwen Stefani Is the Queen of Red Lips: How She Would Look If She Wore Natural Makeup

December 05, 2023

How 10 of the Most Beautiful Women of All Time Might Look in 20 Years via AI

December 07, 2023

Molly Ringwald, 55, Has ‘Not Aged at All’ as She Stuns in Green Outfit in New Promo Poster

January 22, 2024

Jessica Alba Shows Her Youthful Side as She Shares Photo Update with Husband & Kids

January 09, 2024

Photos of How Gray-Haired Carrie Underwood Might Look as a 70-Year-Old Living on a Farm

December 06, 2023

Rarely-Seen Olsen Twins Called 'Old' for Their Age Yet Fans Defended the 37-Year-Old Businesswomen

November 05, 2023

Who Is Snoop Dogg’s Daughter Who Suffered ‘Severe Stroke’ at 24?

January 22, 2024

'WOW!': Jennifer Lopez Gets Mixed Reactions after Flaunting Her 'Natural' Body in a Swimsuit at 54

January 29, 2024

How Nicole Kidman, 56, Would Look & Age If She Never Used Botox: 7 Photos via AI

January 26, 2024

Gwyneth Paltrow’s Daughter, Apple, Is Mom’s ‘90s Version’ Posing in All-Black Out Fit & Glasses in Photo

November 27, 2023

Thylane Blondeau, Named 'Most Beautiful Girl in the World' with Facial ‘Quirks,’ Survived a Life-Threatening Ordeal

December 03, 2023

Celebrity Hairstyle Experiments: From Jennifer Garner’s Pink Waves & Sandra Bullock’s Blonde Hair to Rihanna’s Caramel Shade

November 22, 2023

‘Is That Really You?’: Fans Can't Recognize Oprah Winfrey, 69, in Slinky Dress after Weight Loss

December 04, 2023

Fans Praise Paris Hilton for Looking Younger than Her Age in Skintight Leather Pants & Jacket

November 19, 2023