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September 24, 2021

Kylie Jenner Announces Upcoming Vegan and Hypoallergenic Baby Products Called Kylie Baby

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She's already a wealthy businesswoman, but that hasn't stopped Kylie Jenner from advancing herself further in the business world. This time it concerns the precious little ones!

On Tuesday, Kylie Jenner, 24, jumped over to her Instagram account to share exciting news with her fans. She included a beautiful and serene image that featured her and her daughter, Stormi Webster, 3.

In the photo, Webster sat comfortably in her mother's lap while wearing a powder blue robe that matched her mother's outfit. She had a dollop of lotion on her knee and some products lying about.

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In the caption, Jenner revealed she was introducing her latest product, Kylie Baby. The new brand features a handle on her status that led to more images of the product range.

The "Keeping up with the Kardashians" star explained how she'd always dreamt of creating safe, conscious, clean, and effective baby care products when she became a mother.

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The most remarkable thing about her new brand was that it is "completely vegan and hypoallergenic." The line is also fragrance-free, cruelty-free, and made without sulfates, parabens, and silicones.

Jenner confessed her pride in the line and revealed they would be launched on September 28, 2021. Kylie Baby will comprise conditioner, bubble bath soap, shampoo, and body lotion.

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On her Instagram Story, the businesswoman shared a video where she explained each product further. She revealed that she'd been using them on her daughter for around two years.

According to Us Weekly, Jenner filed for the brand's trademark in May 2019. Besides the mentioned items, it was revealed, at the time, that the line would also include clothing, baby strollers, and furniture.

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Last June, the star shared an Instagram image of her and Stormi taking a bath and used the brand's handle. Her business empire also included Kylie Skin, Kylie Cosmetics, and recently her swimwear collection, Kylie Swim.

The star, who is currently pregnant with her second child with boyfriend Travis Scott, also confessed she wanted to create products she could use on her own children and had tested these on Stormi.

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Besides noticing the new upcoming brand, Jenner's followers read something else into her Kylie Baby post. Since she hasn't revealed her baby's gender, her fans speculated that the blue she used in the photos was a hint.

Several people thought the color meant she was expecting a baby boy as it was the dominant one in the image. However, the actual products have both the colors pink and blue on their design.

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