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Ryan Reynolds' 'Free Guy' Becomes 5th Hollywood Title to Cross $300M Mark in 2021

Siba Mosana
Sep 24, 2021
05:40 A.M.
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Ryan Reynolds’ video game-inspired romantic comedy recently reached a major milestone. The original IP Hollywood title has officially earned $300 million in the box office internationally.

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Although many fans thought there could never be a more loveable Ryan Reynolds character than Deadpool, “Free Guy” proved them wrong. The actor plays a video game character in the film, and he has captured the hearts of many.

Reynolds’ role in “Free Guy” is so intriguing that the movie has done extremely well as a result. Additionally, the film’s story, effects, cast members, producers, and the entire behind-the-scenes crew contributed to its success.

Ryan Reynolds attends the "Free Guy" New York premiere at AMC Lincoln Square Theater, August 2021 | Source: Getty Images

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Every single person who formed part of the team that made “Free Guy” should be in a celebratory mood. Deadline recently

confirmed

that the box office hit recently crossed the $300 million earnings mark this week.

This is even more of a cause for celebration because the movie is the fifth Hollywood title to reach the milestone this year. Most films have suffered at the box office due to the socio-economic effects of the coronavirus pandemic.

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Additionally, “Free Guy” is the only Hollywood original IP film to reach the $300 million mark in 2021. It is also only the second film to do so during the coronavirus pandemic. The first film to reach the milestone was “Tenet.”

How the film has performed commercially is especially commendable, taking into consideration its release date. “Free Guy” was released in August, while there was concern over the COVID-19 Delta variant.

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Many offshore and domestic markets were seeing shifts in coronavirus-related restrictions at the time. However, that did not affect the number of people who went to see the Reynolds-led film in the cinema.

In fact, “Free Guy” even earned a surprising $28.4 million during its opening weekend at the US box office. This excellent achievement during a pandemic has consequently brought plenty of attention to what was behind the success.

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Like many films scheduled to be released in 2020, “Free Guy” suffered plenty of delays for its release. However, this obstacle proved an asset with the “Deadpool” actor at Disney and 20th Century Studio’s disposal.

Reynolds reportedly shot up to seventy-five promotional pieces of content to market “Free Guy.” Usually, lead actors make ten to fifteen pieces of marketing material for a film; however, “Free Guy” was promoted for over a year.

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Thankfully, it seems Reynolds did not mind going the extra mile to ensure that the word about “Free Guy” gets out. The lead actor even disputed that he was frustrated with all of the marketing by explaining what it means to him:

“It’s more opportunity for storytelling, more opportunity to play with culture and mess with expectation.”

Jodie Comer alongside a cardboard cutout of Ryan Reynolds at Cineworld Leicester Square, central London, for the premiere of Free Guy, August 2021 | Source: Getty Images

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In addition to Reynold’s superstar marketing skills, the film also had one more superpower to rely on. Reynolds’ co-star Jodie Comer is a loved actress best known for her dynamic portrayal of Villanelle in “Killing Eve.”

Thanks to the various campaigns and the actor’s fantastic persona, “Free Guy” is on the path to achieve much more. The movie is exclusively available to watch in cinemas until Monday, September 27, 2021.

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