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The seven-time Super Bowl champion is trading football fields for fashion runways — and fans have plenty to say about it.
Tom Brady surprised the internet after making an unexpected appearance in Gucci’s Cruise 2027 runway show in New York City. Instead of watching from the front row, he stepped directly onto the catwalk during the high-profile event held in the middle of Times Square.
The former NFL star appeared alongside fashion icons, including Cindy Crawford and Paris Hilton, as Gucci transformed one of the world’s busiest locations into a massive outdoor runway spectacle.
For many fans, the moment felt especially ironic given Brady’s long marriage to supermodel Gisele Bündchen, whose legendary modeling career made her one of the biggest names in fashion years before their relationship became global tabloid news.
Online reactions poured in almost immediately. Some viewers compared Brady’s runway walk to that of an action-movie character, with one fan joking, “Walking and looking like The Terminator.”
Others couldn’t help but connect the fashion moment to his former marriage. “He married a supermodel divorced her and became a superbowl winning model [sic],” one netizen wrote.
Several comments speculated whether the appearance was subtly aimed at Bündchen herself. “Trying to make his ex wife jealous?” one person asked, while another added, “He is modeling revenge on his ex -wife.”
Not everyone was fully convinced by Brady’s fashion pivot. Some fans admitted they were unsure what to make of the moment, with one writing, “I'm not sure how I feel about this.” Others focused on his appearance, joking, “That botox is FRESH honey…” Others criticized his runway walk itself, with one fan bluntly writing, “Walking is not natural.”
Still, plenty of supporters praised the former quarterback’s new look and confidence. “He is handsome!” one admirer commented, while another declared, “Better than the ex.”
Brady has already spent years building connections to the fashion world through his own apparel brand, BRADY, but the Gucci appearance marked one of his most visible moves into luxury fashion yet.
The runway debut also comes years after Brady openly admitted that the final stretch of his NFL career was deeply affected by personal struggles surrounding his divorce from Bündchen. “My last season was tough,” Brady previously said, explaining that family issues had taken a major emotional toll on him.
Now retired from football, Tom Brady appears to be exploring an entirely new spotlight — even if fans still can’t stop comparing him to his supermodel ex-wife.

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