logo

Watching these adorable puppies will help feed dogs in need

Rebelander Basilan
By Rebelander Basilan
Mar 21, 2018
08:01 P.M.

There’s a little more substance to this adorable video.

Advertisement

SoulPancake is the media and production company of Rainn Wilson, an American actor. It is best known for the tagline: "We make stuff that matters."

On July 23, 2012, SoulPancake launched a YouTube channel that creates uplifting content.

As reported by Huffington Post, they teamed up with Purina Puppy Chow in March 2016 to share an inspiring video of people who received a surprise visit from puppies.

The video is called Can Puppies Fix Boredom? #PowerofPuppies. It has been viewed more than 4.9 million times as of March 22, 2018.

"We wanted to celebrate the launch of our new Puppy Chow Natural formula by demonstrating the power puppies have to naturally brighten anyone's ordinary and mundane day," said Keith Peterfeso, Brand Manager for Purina Dog Chow, according to Purina's press release.

Advertisement

Peterfeso added that they are happy to team up with SoulPancake because they create adorable contents.

"SoulPancake is known for its interactive, joyful and surprising social experiments. So when Puppy Chow asked us how we would celebrate the power of puppies, we were so excited to partner up!" said Golriz Luna, Chief Creative Officer at SoulPancake.

SoulPancake and Purina Puppy Chow announced that for every video view, between March 23, 2016, and April 23, 2016, Purina will donate one pound of Puppy Chow Natural to Rescue Bank, a nonprofit organization that donates supplies to animal rescues and shelters.

Before April 23, 2016, Purina donated up to 500,000 pounds of food, according to Huffington Post.

In 2008, SoulPancake was founded by actor Rainn Wilson, Aviv Hadar, Joshua Homnick and Devon Gundry.

The original concept was based on a video series, but they later decided to expand it into a multiplatform media company.

It was named one of Fast Company's 10 Most Innovative Companies in Video for 2015 and was ranked #114 on the 2015 Inc. 500 Fastest-Growing Private Companies in America List.

SoulPancake became a subsidiary of Participant Media on October 13, 2016.

Advertisement
Advertisement
Related posts

ABC and Disney Face Growing Pressure as Jimmy Kimmel's Joke Goes Viral, Igniting Buzz About the Future of His Show

April 28, 2026

Taraji P. Henson Turns Heads at Broadway Opening of 'Joe Turner's Come and Gone' with Stunning Transformation — Photos

April 28, 2026

Teyana Taylor Arrives at the BET Awards 2026 in a Sculptural Gown That Has Fans Divided — Photos

June 28, 2026

Ciara and Russell Wilson Stun in Coordinated Gold Looks at 2026 Met Gala, Igniting Buzz — Photos

May 05, 2026

Ciara's New Hair Style Sparks Reactions — Photos

May 19, 2026

Nancy Guthrie Case: Demands Continue as Sender Claims Key Sighting

April 06, 2026

Meryl Streep Criticizes Melania Trump's Fashion Choice in Vogue Cover Interview with Anna Wintour

April 07, 2026

Columbus Short's Life After 'Scandal': Where the Former TV Star Is Now Following His Public Downfall

May 12, 2026

Sam Smith Dazzles with Major Life News Following Met Gala Appearance

May 06, 2026

TikTok Star Kiersten Dyke's Partner Reveals Heartbreaking Update After Her Years-Long Treatment

May 02, 2026

Lainey Wilson Ties the Knot with Devlin 'Duck' Hodges in Stunning Tennessee Ceremony – Photos

May 15, 2026