Kate Middleton is still the most powerful influencer in the U.S. when it comes to royal fashion, but Meghan Markle is slowly creeping up on her.
The Duchess of Cambridge seems to have the golden touch when it comes to redirecting the American people's attention to British brands.
As reported by Brand Finance's British Luxury 2018 survey, right after Kate and Meghan are their husbands, Prince Harry and Prince William in third and fourth place respectively.
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It is a known fact that, whenever Kate or Meghan wear a certain piece of clothing, the desirability for that product dramatically increases.
But Kate has the upper hand when it comes to promoting said products. According to the survey, items worn by the Duchess of Cambridge have their desirability increased by 38 percent among American shoppers.
THE NUMBERS DON'T LIE
As for Meghan, the report states that the Duchess of Sussex only improves a product's desirability by 35 percent, three percent less than Kate but three percent more than Harry.
Meghan's numbers increased after her first major royal tour, and the polka dot dress that she wore on Fraser Island was a huge hit among shoppers.
PUTTING BRANDS ON THE MAP
Both royals can brag about being able to make or break a brand, but Kate definitely takes the cake when it comes to the wardrobe department.
British labels such as Goat have seen their sales skyrocket and all because they were fortunate enough to have Kate and Meghan as their royal models.
But promoting brands is the least of the Royals' concerns, especially Meghan's, who is expecting her first child with Prince Harry.
The former actress is expected to give birth around Spring and Harry couldn't be more excited for his upcoming role as a father, so much that he has made several references to the royal 'baby bump' in the past week.