New survey reveals who is the most influential Duchess in the USA — Kate or Meghan

Rodolfo Vieira
Nov 06, 2018
12:43 P.M.

Kate Middleton is still the most powerful influencer in the U.S. when it comes to royal fashion, but Meghan Markle is slowly creeping up on her.


The Duchess of Cambridge seems to have the golden touch when it comes to redirecting the American people's attention to British brands.

As reported by Brand Finance's British Luxury 2018 survey, right after Kate and Meghan are their husbands, Prince Harry and Prince William in third and fourth place respectively.

Follow us on our Twitter account @amomama_usa to learn more.


It is a known fact that, whenever Kate or Meghan wear a certain piece of clothing, the desirability for that product dramatically increases.

But Kate has the upper hand when it comes to promoting said products. According to the survey, items worn by the Duchess of Cambridge have their desirability increased by 38 percent among American shoppers.



As for Meghan, the report states that the Duchess of Sussex only improves a product's desirability by 35 percent, three percent less than Kate but three percent more than Harry.

Meghan's numbers increased after her first major royal tour, and the polka dot dress that she wore on Fraser Island was a huge hit among shoppers.



Both royals can brag about being able to make or break a brand, but Kate definitely takes the cake when it comes to the wardrobe department.

British labels such as Goat have seen their sales skyrocket and all because they were fortunate enough to have Kate and Meghan as their royal models.



But promoting brands is the least of the Royals' concerns, especially Meghan's, who is expecting her first child with Prince Harry.

The former actress is expected to give birth around Spring and Harry couldn't be more excited for his upcoming role as a father, so much that he has made several references to the royal 'baby bump' in the past week.

Please fill in your e-mail so we can share with you our top stories!
By subscribing, you agree to our Privacy Policy
Related posts

Meghan Markle, 42, Wears $28,450 Worth of Jewelry While Visiting a Local Diner with Prince Harry

March 19, 2024

Prince Harry & Meghan Markle Give Their 2 Children, Archie & Lilibet, New Last Names

May 02, 2024

Meghan Markle Cooks & Arranges Flowers in Return to Instagram after Blasting Social Media Bullying

March 14, 2024

Meghan Markle Debuts Her New Alias & the Public Supports Her — Details

February 14, 2024

King Charles 'Denied' Taking a Photo with Son Prince Harry for a Reason, Royal Biographer Explains

May 10, 2024

Meghan Markle Makes Bold Statement with New Alias in Freshly Launched Website

February 19, 2024

Meghan Markle Scores New Deal for 'Record-Breaking' Project after Cutting Ties with Former Partner

February 14, 2024

Meghan Markle Bullying Allegations: Ex-Royal Staff Member Breaks Silence

April 17, 2024

Users Notice Prince Harry & Meghan Markle Looking Thinner During Their Skeleton Racing Outing: Photos

February 16, 2024

Meghan Markle, 42, Makes a Public Appearance in 'Wrinkled' $2000 Suit, Sparking Online Criticism

March 14, 2024

'Omg': Meghan Markle, 42, Spotted in $98 Denim Outfit in Public Outing with Prince Harry

March 19, 2024

Day 1 of Prince Harry's UK Visit: Meeting Fans, Dodging a Question, & Getting No Support from Royal Family

May 09, 2024

Why Meghan Markle Didn't Visit Cancer-Striken King Charles, Ex-butler Explained

February 08, 2024

Why Meghan Markle Refused to Join Prince Harry in the UK for the Second Time

May 13, 2024