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August 30, 2019

Beyoncé Reportedly Accused of Fraud in Blue Ivy Trademark Fight after 'Lion King' Album Release

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The owner of the wedding planning company, "Blue Ivy" accuses Beyonce of falsifying information submitted to the US Patent and Trademark Office concerning her intention to claim ownership of the trademark for "Blue Ivy," her daughter's name.

 

Compounding the ongoing battle between Beyonce and a wedding planner over the Blue Ivy trademark, new court documents have been filed against the singer for fraud.

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BEYONCE ACCUSED OF FALSIFYING INFORMATION

According to the Blast, the latest development in the trademark lawsuit filed by Veronica Morales, the owner of the wedding planning company, Blue Ivy, sees her accusing Beyonce of committing fraud. She claims the singer submitted a sworn declaration to the United States Patent and Trademark Office revealing her intention to use the name Blue Ivy in business but believes Beyonce has no intention of ever using the name for business and is just barring others to use it by attempting to claim ownership of the trademark. 

Last year, Beyonce accused Morales of trying to sell her the wedding planning company for $10 million,  an allegation Morales denied. 

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THE EVOLVING LAWSUIT

Beyonce and Morales have been involved in a years-long battle over the trademark for the name of the concert diva’s daughter who was born in 2012. Morales has been using that name for three years prior to Blue Ivy’s birth. 

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Beyonce filed papers in 2017 to claim the rights to the trademark, “Blue Ivy” to ensure the exclusive use of the name. However, Morales countered Beyonce’s request and demanded the court not to allow Beyonce the luxury of owning the name.

She cited an interview of Jay-Z on Vanity Fair revealing the A-list couple had no intention of using the name for business and that the only reason they’re filing the trademark claim is to prevent others from using it. 

"People wanted to make products based on our child’s name, and you don’t want anybody trying to benefit off your baby’s name," Jay-Z told the publication in 2013. "It wasn’t for us to do anything; as you see, we haven’t done anything.”

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Blue Ivy, Beyonce’s daughter, has been making waves recently due to her participation in her mother’s album for her film, “The Lion King"...Her name would definitely prove profitable if used for business. 

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Last year, Beyonce accused Morales of trying to sell her the wedding planning company for $10 million, an allegation Morales denied

Earlier this year, Morales also accused Beyonce of refusing to turn over documents that would prove her intention to use the Blue Ivy trademark, believing she had no documents to show.  Beyonce has not produced any documents and instead filed a protective order preventing Morales from spilling information about the ongoing lawsuit. 

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BLUE'S PROFITABILITY

Blue Ivy, Beyonce’s daughter, has been making waves recently due to her participation in her mother’s album for her film, “The Lion King.” Not only did she record a song with Beyonce, but she also appeared in a music video with her. She likewise holds the record of being the youngest artist to be included in the Billboard 100 chart due to her collaboration with her mother in the song, "Brown Skin Girl." Her name would definitely prove profitable if used for business. 

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THE WEDDING PLANNER'S BURDEN

It is also easy to understand why Morales would be upset to have to give up the name of her company which came before Blue was even born. She may have already established that name in her line of business and will need to start new with a change of name. 

The decision would be up to the courts which have yet to process the matter. But whatever happens, someone is bound to lose. 

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