September 22, 2021
A real estate agent successfully listed a Louisiana property by adding creepy-looking dolls to the property's photos online. The listing has since gone viral.
Louisiana real estate agent Tony Bertucci had a weird way of marketing a property online, showing it as an eerie-looking abandoned home instead of a beautiful dream house.
Still, he was successful in drawing attention to his listing. Bertucci used two terrifying life-size dolls left by the previous homeowner as models inside the abandoned home.
Bertucci, who currently resides in New Orleans, is also the current owner of the home. Previously, he shared why he added the dolls to the photos:
"I did it just to get the house some attention because the house was so hideous and horrifying. I wanted to do something to lighten up the photos of the house."
Bertucci bought the home, intending to renovate and sell it. However, his plans were ruined when Hurricane Ida suddenly happened.
According to the agent, he had to recover from the damaged properties brought on by the hurricane. As such, he decided to sell his Louisiana property as it was.
Earlier this year, Slater announced her first sale as a real estate agent on Instagram as she embarked on the new career.
Thanks to his marketing tactic, potential buyers quickly got in touch. In fact, Bertucci's property was the most popular listing on Realtor.com for a week.
The website described the dolls as eerie and creepy, but at the same time, they matched the property's old and haunted vibe. The perception the dolls gave was also a topic of interest among those who inquired.
Some of the questions interested buyers asked were about the house being haunted, while others wanted to know more about the two dolls.
"I just told them the dolls were my clients," he shared. "I said they were selling because the house was much too big for them."
Admittedly, Bertucci found the dolls quite creepy as well and felt weird watching the photographer snap photos of them. Working as a real estate agent perhaps needs adequate marketing skills to promote properties.
Although it may sometimes be difficult, it can be fulfilling once a deal is closed. Among those known in the industry is professional dancer and choreographer Emma Slater, who previously appeared on "Dancing With The Stars."
Earlier this year, Slater announced her first sale as an agent on Instagram as she embarked on the new career. The deal, which was also her first listed property, was a Hollywood home that she used to own.
Slater's post ended with her congratulating the new homeowners and wishing them many memories in their new residence.