Jay-Z and Beyoncé| Source: Getty Images
Beyoncé and Jay-Z's Daughters Blue Ivy and Rumi Make Their Annual Super Bowl Appearance, Igniting Online Buzz — Photos
A series of Super Bowl photos featuring Blue Ivy and Rumi Carter caught viewers off guard and quickly went viral. One striking detail soon became the focus of online chatter.
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On February 8, 2026, Jay-Z attended Super Bowl LX in Santa Clara, California, turning the high-profile event into a family moment. He arrived with daughters Blue Ivy and Rumi, continuing what fans now recognize as their annual Super Bowl appearance.
In one image, the rapper is seen walking the field with Blue Ivy ahead of kickoff. He kept his look understated in an all-black ensemble, pairing a hooded sweatshirt with dark pants, gloves, and sunglasses — a low-profile, pregame-ready style that blended into the sideline scene.
Other photos show Blue Ivy and Rumi on the field during pregame, without their parents in frame. Dressed in coordinated outerwear with braided hairstyles, the sisters stood out for their polished, composed presence as they moved across the field.
That is where many viewers paused. Blue Ivy's resemblance to her mother quickly became a focal point. As the images circulated online, the comment sections filled up fast.
On Facebook, one viewer wrote, "Why was I like 'I don't see Blue Ivy?' Lol so thought that was Beyoncé lol." Another echoed the confusion, "Are we sure that's not Beyoncé?"
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The resemblance talk continued on Instagram, with one commenter declaring, "That's a Beyoncé duplicate."
Some viewers shifted the focus beyond the photos themselves. Someone else stated, "You would think he would bring his son to the SB 🤔." Another added pointedly, "Why don't they bring their son ANYWHERE????"
Still, the spotlight remained firmly on Blue Ivy and Rumi, whose coordinated looks and calm presence drew admiration. Without a word, the photos did what the Carter family's Super Bowl appearances often do: dominate the internet.
Scroll down for the photos that had viewers doing a double-take.
Super Bowl 2020
Jay-Z walks the field alongside Blue Ivy during pregame, flanked by staff as they take in the stadium before kickoff. The moment captures a relaxed walk-through ahead of the game.
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Jay-Z keeps a protective arm around Blue Ivy while crossing the field, surrounded by photographers and staff. The photo highlights a grounded family moment within the Super Bowl spectacle.
Blue Ivy is caught mid-air during a lighthearted moment on the field, radiating confidence and energy. The candid shot shows her fully at ease in the Super Bowl setting.
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Super Bowl 2022
Jay-Z pauses on the sideline to show Blue Ivy something on his phone, drawing her attention amid the pregame activity. The interaction offers a quiet, candid father-daughter exchange.
Blue Ivy jumps with her arms raised on the field before kickoff, her movement playful and energetic. The candid shot highlights her comfort and excitement in the Super Bowl setting.
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Super Bowl 2023
Jay-Z and Blue Ivy walk shoulder to shoulder across the field, both dressed in dark, casual layers. The image shows them moving through the crowd as pregame preparations continue.
Jay-Z poses with Blue Ivy on the field, his arm resting around her shoulder as they face the camera. The relaxed snapshot stands out amid the packed stadium behind them.
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Super Bowl 2024
Jay-Z stands on the field with Blue Ivy and Rumi, his arm around both daughters as they pose near the end zone. The trio appears relaxed against the packed stadium backdrop.
Jay-Z moves down the field with Blue Ivy and Rumi close by, framed by stadium lights and fans in the stands. The image captures the family in motion as the venue fills.
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Blue Ivy leaps into the air near the end zone, arms outstretched mid-jump. The playful moment captures her confidence and excitement on the field before kickoff.
Super Bowl 2025
Blue Ivy stands close to Jay-Z, lifting her hand mid-gesture as he smiles beside her. Her loose curls and layered outfit contrast with his all-black look in the candid, side-by-side moment.
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Blue Ivy walks with her phone in hand, facing forward as Jay-Z stands slightly behind her. The frame highlights her composed stance and oversized jacket against his relaxed posture.
Super Bowl 2026
Jay-Z walks along the sideline with his daughter Blue Ivy before kickoff, taking in the atmosphere as fans fill the stadium. The image captures a calm father-daughter moment amid the scale of the event.
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Blue Ivy walks across the field during pregame with her younger sister Rumi at her side, surrounded by family and staff. The sisters move calmly through the scene as attention follows them from the sidelines.
Blue Ivy jumps high with her arms lifted near the end zone, caught mid-air as cameras and crew surround her. The spontaneous leap captures her playful energy on one of football’s biggest stages.
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