Selena Gomez partnered with Puma last year and AmoMama has been following her story with the brand. This quarter, the company has released a new collection, DEFY, and as Hollywood Life reports, Selena is making it look gorgeous.
Selena Gomez, 25, has a massive following on Instagram that makes her a preferred partner for brands. Late last year, she partnered with Puma, the luxury sneaker maker and together they have collaborated on a number of pieces. They have recently released DEFY, the newest baby in their family of sneakers that are going to make sneaker lovers insane!
Selena, ever the sporty girl, showcased this new collection in a pair of tights that showed of her toned legs. She also released a statement on May 4 talking more about the collaboration and the thought process behind the new collection.
“To DEFY is to be brave. It’s about pushing the envelope and not obeying any ‘expectations’ placed on you by society. PUMA has captured this feeling perfectly with their new DEFY training shoe. I remind myself daily the importance of defying the outside noise and being true to myself.”
The brand, PUMA, also went on to talk more about the shoe’s comfort level and the technology behind it. “PUMA’s DEFY main tech benefits are: COMFORT: PROFOAM provides instant cushion. Good things come to those who go get it. SUPPORT: Super supportive. Kind of like your besties, but in sneaker form. FIT: Knitted upper for a sleek, lightweight fit. Who knew a sneaker could be so cozy?”
May 16 is the day when this new collection will be available to fans in Los Angeles while the online community can check puma.com from May 31. The excitement is already palpable and sneaker lovers cannot wait to try these new besties on.
Are you a sneaker fan? Tell us what you think of this new collection.