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Hyundai's Luxury Brand Genesis Edits Helicopter out of Super Bowl Ad after Kobe Bryant's Tragic Death

Monica Otayza
Feb 01, 2020
11:20 P.M.
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Hyundai's luxury brand Genesis edits out the helicopter on its Super Bowl Ad after Kobe Bryant's tragic death. The advertisement features Chrissy Teigen and John Legend and has been altered out of respect for those currently mourning.

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The Super Bowl is drawing near, and companies have been airing their advertisements. For Genesis, however, they decided to re-cut their ad to remove a stationary helicopter that was seen in the first two seconds of the commercial.

"Today, we re-cut our Super Bowl ad, to remove a stationary helicopter that was in the opening two seconds of the commercial. The ad had been filmed, produced, and delivered well before Sunday's tragedy, so we took down the spot out of compassion and sensitivity to the families."

Kobe Bryant and his family celebrating the retirement of his LA Lakers jerseys | Source: Getty Images/GlobalImagesUkraine

Kobe Bryant and his family celebrating the retirement of his LA Lakers jerseys | Source: Getty Images/GlobalImagesUkraine

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HELICOPTERS AS A REPRESENTATION OF "OLD LUXURY"

The ad featuring Chrissy Teigen and John Legend will be the Hyundai luxury brand's first Super Bowl commercial and will air during the second quarter of the big game.

The ad revolves around Legend bringing his wife to a party with "old luxury" stereotypes, including the helicopter, a horse-drawn carriage, and a fountain. Since the helicopter did not affect the commercial so much, it was easily edited out.

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INTRODUCING "YOUNG LUXURY"

It aimed to introduce "young luxury," which was sporting a new Genesis vehicle that they used to escape the boring "old luxury" party.

While the world anticipates one of the biggest annual sporting events in history, they also mourn the passing of a legend.

Kobe and Gianna left behind Vanessa, Natalia, Bianka, and Capri Bryant.

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KOBE BRYANT'S TRAGIC HELICOPTER CRASH

Kobe Bryant and his 13-year-old daughter Gianna were on the way to a basketball clinic when their helicopter crashed. With them were seven other people who also passed away during the tragic accident.

While Bryant once revealed that he used helicopters to save time in traffic, he actually acknowledged how dangerous it could be. So when they began using helicopters frequently as a family, he and his wife Vanessa made a promise never to fly on a helicopter together.

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THE BRYANT COUPLE'S SECRET PACT

As for why Kobe and Vanessa made it a point never to fly together, it was so that if anything happened, their children would not lose both of their parents.

Devastatingly, what often caused the Bryant family convenience caused Kobe and Gianna's untimely deaths, as they traveled from Orange County towards Thousand Oaks California.

Kobe and Gianna left behind Vanessa, Natalia, Bianka, and Capri Bryant, and with the Bryant family, their friends, colleagues, and fans mourn with them.

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