Prince William and Kate Middleton Reportedly Start New Project Named 'Headfit'

Prince William and Kate Middleton might have something in the making for both royal fans and any British citizens who would benefit from mental health care. 

The Duke and Duchess are not slowing down amid the coronavirus pandemic. The two are reportedly getting legal work done and have just patented the word "HEADFIT." 

A twitter account announced the news on Wednesday, sharing a photo of the alleged documents regarding the matter, including the trademark number. 

Prince William attends the unveiling of The Victoria Cross Commemorative Paving Stones on December 7, 2015 in Birmingham, England | Photo: Getty Images

Prince William attends the unveiling of The Victoria Cross Commemorative Paving Stones on December 7, 2015 in Birmingham, England | Photo: Getty Images

Royal couple trademarks a word

According to Hello magazine, the details — namely the "software as a service" classification — indicate that the name foretells of a possible launch of a mobile application.

Another classification for the trademark further indicates that the term will be used in line with Prince Harry and Kate Middleton's mental health improvement campaign.

Prince William and Kate Middleton attend Sunday service at the Church of St Mary Magdalene on January 5, 2020 in King's Lynn, England. | Source: Getty Images.

Prince William and Kate Middleton attend Sunday service at the Church of St Mary Magdalene on January 5, 2020 in King's Lynn, England. | Source: Getty Images.

Harry and Kate push for mental heathl

Last month, the couple stressed the importance of mental health amid the coronavirus pandemic while speaking in support of advice from the Department of Health and Social Care.

In a statement, the pair said: "The last few weeks have been anxious and unsettling for everyone," adding, "We have to take time to support each other and find ways to look after our mental health," reported People. 

The department recommended to continue connecting with loved ones via the internet, take up new hobbies, and stick to the usual routine as well as regular sleep schedules. 

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Catherine and I were proud to visit staff working at NHS 111, to pass on our personal thanks, along with those of my grandmother and father, to staff working around the clock to provide care and advice to those that need it most. • The last few weeks, and more recent days have been understandably concerning with the continuing spread of coronavirus. • But it’s at times like this when we realise just how much the NHS represents the very best of our country and society – people from all backgrounds and walks of life with different experiences and skills, pulling together for the common good. • Not only are NHS staff and emergency workers responding to the needs of the public, they – like the rest of us – are concerned about their families, friends and loved ones. • They need our support as much as we need theirs. • All of us have a part to play if we’re going to protect the most vulnerable. • That means acting on the latest expert advice, staying home if we or those we live with have symptoms, and avoiding non-essential contact to help reduce the spread of the virus. • — The Duke of Cambridge

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The Cambridges get on the phone

The statement followed a telephone conversation William held earlier in March when he spoke to the CEO of Mind Charity, Paul Farmer. Meanwhile, Middleton spoke to the CEO of Place2Be, Catherine Roche. 

Both organizations are part of the duke and duchess' Heads Together campaign. Furthermore, the couple issued a grant for Mind Charity last month to aid those suffering from mental health issues. 

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Self-isolation and social distancing can pose huge challenges to our mental health — in recent weeks The Duke and Duchess of Cambridge have been in regular contact with organisations and patronages to understand the issues they are facing during this difficult time. Last week ☎️ The Duke spoke to @mindcharity CEO Paul Farmer, and The Duchess spoke to Catherine Roche, CEO of @_place2be. Today Public Health England has published new guidance to help support people during the COVID-19 outbreak, and updated its world-leading Every Mind Matters platform, with specific advice on maintaining good mental wellbeing during the outbreak; take a look at our Story or visit the link in our bio 📱 to find out more. Speaking about the new guidance, The Duke and Duchess said: • “It is great to see the mental health sector working together with the NHS to help people keep on top of their mental well-being. • By pulling together and taking simple steps each day, we can all be better prepared for the times ahead”. • The Government has also announced a grant for @MindCharity to help fund their services for people struggling with their mental wellbeing during this time.

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British Minister gives millions to charities

In addition to the royal assistance, British Mental Health Minister Nadine Dorries announced that $6,230,450 in funding would be provided to mental health charities. 

The minister has tested positive for coronavirus and reportedly stated that she was "anxious and scared" after finding out. She noted that those who already suffer from such problems now face new challenges.

Prince William helps raise millions

Towards the end of March, Prince William's appeal to the public to donate to charities resulted in a stunning $13 million raised. The National Emergencies Trust (NET) and the British Red Cross began the initiative. 

The NET announced the news via Twitter and shared that the first $3 million would be going out to assist those in need. We look forward to seeing what other positive news comes from the Cambridges.

ⓘ We at AmoMama do our best to give you the most updated news regarding the COVID-19 pandemic, but the situation is constantly changing. We encourage readers to refer to the online updates from CDС, WHO, or Local Health Departments to stay updated. Take care!

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