Kevin Hart Reveals the Upcoming Launch of His Own 'Premium' Tequila — See His Announcement

Christell Fatima M. Tudtud
Feb 17, 2021
02:20 P.M.

Kevin Hart has unveiled his new venture – a tequila brand. The comedian recently announced the launch of his tequila brand, Premium, to his fans' delight.


Actor Kevin Hart is carving his own path in the field of business. The "Jumanji" star recently announced his tequila brand's upcoming launch via a post on his Instagram.

The renowned comedian is truly soaring to new heights. The actor has successfully established his name in the film industry and now wants to make his mark in a new realm.

Kevin Hart during "The Secret Life of Pets" press conference at the Conrad Hotel on June 24, 2016. | Photo: Getty Images

Kevin Hart during "The Secret Life of Pets" press conference at the Conrad Hotel on June 24, 2016. | Photo: Getty Images


On February 16, he delighted his fans with an exciting announcement on social media. He unveiled his long-kept secret of owning a tequila brand. The actor wrote:

"I love it when a plan comes together.... 3 [years] of developing.... I'm almost there."


He posted a photo of himself trying out a variety of tequila. In the caption, he wrote that he is after quality, implying that it has taken him years to perfect the taste of his tequila brand.


He ended his caption with the hashtags #TequilaComingSoon, #TodayWasAGreatDay, and #HustleHart. The post quickly amassed more than 260,000 likes and a flurry of comments.

His devoted fans expressed their pride and support in the comments section, with many of them dropping heart and fire emojis. Hart seems to have several prospective customers awaiting his product.

His former personal shopper has been charged with stealing over $1 million from the actor.



Hart has followed in the footsteps of his close friend Dwyane Johnson, also known as The Rock, who also launched his own tequila brand Teremana in March 2020.

The pair co-starred in the hit film "Jumanji." Johnson, a wrestler-turned-actor, has branched out into business, having founded the liquor company Siete Brand Spirits.



Hart's announcement comes on the heels of disturbing news of betrayal. His former personal shopper has been charged with stealing over $1 million from the actor.

Hart has been open about his personal struggles. In his Netflix original docuseries, he and his wife, Eniko Harris, opened up about the cheating scandal that rocked their relationship in 2017.


The actor recently spoke candidly about how the pandemic has made him appreciate his family even more. He said that being in quarantine has made him savor being a father and a husband.

Hart is cherishing his time with his family, especially after his car crash in 2019. He was aboard a vintage blue Barracuda in September 2019 when it rolled down an embankment near Calabasas, California.

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