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Lloyd Price, Best Known as 'Mr. Personality,' Dies at 88

Dayna Remus
May 11, 2021
08:55 A.M.

Lloyd Price, who recently died at the ripe old age of 88, is considered prolific in the world of Rock 'n' Roll, acting as a musical unifying force between black and white communities.

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Rickey Poppell, the owner of Maxwell Entertainment, took to Facebook recently to announce the death of singer Lloyd Price. The music artist, known as "Mr. Personality", passed away at 88-years-old.

The reported cause was diabetic complications. This was according to Jeffrey Madoff, who produced and wrote the song Price became most known for and nicknamed after; "Personality."

Unspecified photo of music artist Lloyd Price. | Photo: Getty Images

Unspecified photo of music artist Lloyd Price. | Photo: Getty Images

WHERE HE PASSED AWAY

The music legend passed away in New Rochelle's extended care center in New York. Fellow music man and singer Steven Van Zandt took to Twitter to share his condolences, writing:

"RIP Lloyd Price. Very important part of Rock history. He was BEFORE Little Richard!"

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"Mr. Personality" was able to touch the hearts of both white and black listeners. Going through the ages, other epics Paul McCartney, as well as Elvis Presley, covered his music.

THE ROOT OF ROCK 'N' ROLL

Price was both a talented vocalist and a gifted songwriter, which was rare when his career first took off. He is considered one of the founders of what is now known as rock 'n' roll.

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In the past, Price implied that he was revolutionary in race unification.

In his tweet, Zandt also stated that his song "Lawdy Miss Clawdy" "has a legit claim as the first Rock hit." During 1998, Price became an inductee of the Rock & Roll Hall of Fame.

POPPELL'S FULL STATEMENT

In his Facebook statement, Poppell explained that Price's nearest and dearest kept his health issues under wraps for half a decade. He stated:

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"Lloyd was one of the sweetest, caring and kindest man I've ever known, I'll miss him. My prayers go out to his lovely wife, Jackie."

Concluding, he expressed that he is fortunate to have worked with Price and artists like him. He referred to the now-late music artist as his "friend."

BRIDGING DIVIDES THROUGH MUSIC

In the past, Price implied that he was revolutionary in race unification. The singer said that although divided by ropes at concerts, white and black crowds ended up dancing together at the end of the night.

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Price would eventually take his musical career completely into his own hands. He became his own agent and manager, holding his own publishing rights and creating new record labels.

Another prolific individual who shook things up in the entertainment industry died earlier this year. Actress Cicely Tyson passed away at 96, best known for roles in movies such as "The Help" and "Roots."

Tyson faced a tough life, her mother kicked her out of the house because she believed acting to be sinful. Eventually, she became the first Black actress to star in a television drama.

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