Kelly Rowland is fiercer than ever in a bleach blonde bob with bangs for recent photoshoot

Kelly Rowland recently posed for a new photoshoot wearing a bleach blond bob wig, proving that she can rock any hairstyle fiercely. However, is her natural hair that she uses as a crown, as she let the world know in her newest campaign with Dove.

Rowland recently celebrated her 38th birthday, and she looks better than ever.

The former Destiny’s Child member took part in a new photo shoot rocking clothes from Marina Hoermanseder, and she tried an androgynous concept for one of the pics that left fans gushing over her beauty.

In the shot, shared by her hairstylist, Rowland rocked a leather strap corsage with belts at the front that hugged her figure perfectly enhancing her curves.

She completed the look with a short blond bob wig with bangs and a smoky golden eye-shadow, as she posed with hands on her waist looking straight to the side of the camera, giving the shot an androgynous-android feeling that fans ate up.

“Kelly can WERK any look!! YAS Queen!!!,” wrote one user. And another added, “She looks a-m-a-z-i-n-g!!! Slay ‘em, Kelly!”

While Kelly used a wig for the shoot, the singer has been mostly rocking her naturally curly hair on and off camera. And as part of her efforts to encourage young girls to embrace their natural beauty, Rowland recently joined the drugstore beauty brand Dove in a campaign titled “My Hair, My Crown.”

The “Dirty Laundry” performer created a new song named “Crown” to empower girls to embrace their natural hair and fight against stereotypes. The music video features young girls like Faith Fennidy, Tyrielle Davis, and Sarah Orrick, among others, who have suffered discrimination because of their hairstyles.

Fennidy and Davis, for example, were both sent home from school because they wore braids or extensions, and according to their schools’ policies, wearing any of those were forbidden.

“Growing up, I felt many of the pressures young girls face today when it comes to embracing their hair, but my mom would always tell me that your hair is your crowning glory and you should wear it proudly,” Kelly said in a press release, explaining the inspiration behind the name of the song.

Rowland, who spend three days filming with the girls, told Allure that she loved every minute spent with the girls. And added:

“They were so real and authentic with themselves at such a young age, sharing their hair stories and injustices... I was just so inspired, and loved that they reminded me of the little girl in me."

Although the beauty and entertainment industry has made strides in their efforts to expand the representation of all hair colors, shapes and textures, there’s still a clear disadvantage and stigma that black girls face when it comes to rocking their natural hair.

Even Rowland, an icon of the independent and strong woman, confessed she struggled to accept her hair. “Growing up, I remember going to an all-white school where I saw nothing but straight hair around me, and then I saw it in magazines and on television, so I thought that was beauty," she said.

"I think we're really now just starting to see girls say, 'Well, no, I like my hair like this.'”

Rowland hopes the campaign can spark even more conversations about accepting natural hair in all its shapes, and she wants to inspire girls to celebrate their individuality. “I celebrate you, Dove celebrates you,” she said. “And we hope that you rock your crown the way you feel like you should. Not on anybody else's standards but your own.”