November 22, 2019
Ahead of the release of their 2020 Spring collection, the high-end label 'Coach' makes the surprise announcement that Jennifer Lopez is the new Global Brand Ambassador.
Jennifer Lopez' status as a fashion icon has been largely predicated on her love for high-end designer labels. Taking advantage of her brand power, "Coach" made the announcement of her new role as the Global Brand Ambassador the captions reveals:
"Get ready to be swept away. #JLo is the new face of Coach. More to come in 2020 #CoachxJLo #CoachNY."
In her first promotional picture Lopez is wearing a leather trench coat, with a spotted silk scarf draped over her shoulder.
With her hair blowing in the wind, Lopez is shown standing on a balcony with her eyes shut, as she holds onto the chain links of a purse, which has been cut out of the picture, probably for the illusion of suspense.
"'I'm so excited for this collaboration with Coach. It is a timeless brand that I've always been a fan of and the upcoming collection really speaks to my personal style - an uptown downtown mix."
Other stars who have modelled the brand include; Emma Roberts, Riley Keough and Karolina Kurkova. Coach Creative Director, Stuart Vevers explains their decision for their latest partnership saying:
"I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She's from New York like Coach, which creates another authentic connection with our heritage, and I'm particularly excited about bringing Jennifer and Juergen Teller together."
"#QUAYXJLO DROP TWO IS HERE ✨? Celebrate the most extra time of the year with #QUAYXJLO + #QUAYXAROD ?."
At 50-years-old, Lopez is the "Coach" Global Brand successor after other stars almost half her age, such as 27-year-old, Selena Gomez and 22-year-old Chloe Grace have been given the role, making it a significant accomplishment.
Adding to an already impressive week, she made the cover for "GQ Men Of The Year," alongside Al Pacino, Robert De Niro and Tyler, The Creator.