Jennifer Lopez Is Named New Global Face of Fashion Brand Coach at Age 50

Ahead of the release of their 2020 Spring collection, the high-end label 'Coach' makes the surprise announcement that Jennifer Lopez is the new Global Brand Ambassador.

Jennifer Lopez' status as a fashion icon has been largely predicated on her love for high-end designer labels. Taking advantage of her brand power, "Coach" made the announcement of her new role as the Global Brand Ambassador the captions reveals:

"Get ready to be swept away. #JLo is the new face of Coach. More to come in 2020 #CoachxJLo #CoachNY."

In her first promotional picture Lopez is wearing a leather trench coat, with a spotted silk scarf draped over her shoulder.

With her hair blowing in the wind, Lopez is shown standing on a balcony with her eyes shut, as she holds onto the chain links of a purse, which has been cut out of the picture, probably for the illusion of suspense.

According to Daily Mail, she has been chosen as the global ambassador for "Coach's" leathergoods, ready-to-wear and footwear campaigns. In a statement Lopez says:

"'I'm so excited for this collaboration with Coach. It is a timeless brand that I've always been a fan of and the upcoming collection really speaks to my personal style - an uptown downtown mix."

Other stars who have modelled the brand include; Emma Roberts, Riley Keough and Karolina Kurkova. Coach Creative Director, Stuart Vevers explains their decision for their latest partnership saying:

"I loved when Jennifer carried the Coach Signature bags in her 2002 video All I Have. She's from New York like Coach, which creates another authentic connection with our heritage, and I'm particularly excited about bringing Jennifer and Juergen Teller together."

The announcement of her latest collaboration comes just days after Lopez and her fiancée, Alex Rodriguez announced the release of their second QUAY sunglasses collection. The brand announces:

"#QUAYXJLO DROP TWO IS HERE ✨? Celebrate the most extra time of the year with #QUAYXJLO + #QUAYXAROD ?."

At 50-years-old, Lopez is the "Coach" Global Brand successor after other stars almost half her age, such as 27-year-old, Selena Gomez and 22-year-old Chloe Grace have been given the role, making it a significant accomplishment.

Adding to an already impressive week, she made the cover for "GQ Men Of The Year," alongside Al Pacino, Robert De Niro and Tyler, The Creator.